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Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Adobe Experience Cloud Blog

Traditionally, integrating gifting and rewards has required significant staff and budget to manage the logistics and administration. Thankfully, the advent of digital gifts and marketing automation platforms is making this powerful marketing approach available to companies of all sizes. Enter, Marketing Automation.

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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Adobe Experience Cloud Blog

In a survey of nearly 3,000 marketers, more than half said that it can take as little as 2 weeks to plan a small virtual event. [3]. Travel is logistically challenging for busy executives—and for anyone with home and family responsibilities. An interactive webinar/live event platform. Live chat and conversation marketing.

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Is Your Marketing Data Missing Your Most Powerful Data Set?

Adobe Experience Cloud Blog

when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). Sales can use real-time data to inform timely and relevant outreach, customer teams can use it to build better relationships, and marketing can use it for personalized post-event follow up. Eliminate manual processes.

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5 Tools to Manage Your Freelance Content Team

Adobe Experience Cloud Blog

Without a centralized platform, you’re going to be lost. One option is Due.com, which can assist you with the logistical side of overseeing your freelancers and their pay. This platform has time tracking and invoice tools that allow you to view how many hours your freelancers are working and what invoices you need to take care of.

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Is Your Marketing Data Missing Your Most Powerful Data Set?

Adobe Experience Cloud Blog

when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). Sales can use real-time data to inform timely and relevant outreach, customer teams can use it to build better relationships, and marketing can use it for personalized post-event follow up. Eliminate manual processes.