The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week. Try UTM.io

Non-Profit

Buffer Marketing

AUGUST 6, 2024

Early in my career, the idea of “thought leadership” wasn’t on my radar. This included media outreach, event planning, and reputation management to help my clients gain online visibility and attract new and repeat clientele. And then I remembered how fascinated I’ve been with stories my whole life.

Thought Leadership

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Transform

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place.

Whitepaper

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. In 2009, the entire U.S.

SEO

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media Marketing

Martech

JULY 1, 2025

You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. Let’s explore six silos we regularly see in marketing and revenue teams. It’s also a chance to gather early market feedback.

Thought Leadership

Trade Press Services Newsletter

MARCH 6, 2025

Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace. AI-powered writing assistants have transformed the way resumes are created but savvy hiring managers can spot an AI-generated resume a mile away.

Transform

Marketing Insider Group

JANUARY 20, 2025

If youre looking for specialized support, Marketing Insider Group are the experts. Book a call with our growth manager to discuss how our content writing services can help your business connect with audiences and achieve measurable results. Consider an e-commerce business launching a seasonal marketing campaign. Image source 1.

Thought Leadership

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing

Martech

JULY 7, 2025

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Not to replace marketers, but to make our work more efficient, creative and a little more fun. Not to replace marketers, but to make our work more efficient, creative and a little more fun.

Copywriting

Sprout Social

AUGUST 4, 2025

Whilst it remains a crucial platform for Gen Z in the UK, per social media statistics , it’s becoming just as popular for other demographics, making TikTok B2B marketing and sales just as relevant. Why do you need TikTok for B2B marketing in the UK? Organic reach potential Around 28% of marketers are using TikTok currently.

Gen Z

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. In the past, marketers expected an average of eight to 10 touchpoints before a conversion. With more content and marketing materials competing for attention, marketers must work harder than ever to stay visible in fast-moving social media feeds.

Thought Leadership

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform

Martech

NOVEMBER 21, 2024

We spoke to an expert, Isabelle Zdatny, head of thought leadership at the Qualtrics XM Institute. Defining experience management First, its useful to clarify the relationship between Qualtrics, an experience management software vendor, and the Institute. The first thing to know is that the Institute is product-agnostic.

Management

Marketing Insider Group

JANUARY 14, 2025

Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies. Video Source In social media marketing , knowing your target audience allows you to develop messages that appeal to potential customers.

Thought Leadership

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Are they founders, managers, or directors? So, define your goals properly.

Thought Leadership

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

User-Generated

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. As marketers, we may rely on assumptions about the challenges to address and topics to cover. Thought leadership. You establish your brand as a thought leader in the space. Think about it.

Marketing Strategy

Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field. I am trained with MarTech content.

Whitepaper

Hubspot Marketing

DECEMBER 12, 2024

No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. Ill also share what some industry thought leaders predict digital content will look like next year. Learn more in this article.

Tentpole

Martech

JUNE 6, 2025

Today’s buyers are self-directed, signals-led and heavily influenced by AI-powered personalization and expert-driven thought leadership. It requires both a strategy to revamp your new buyer journey and building real AI proficiency inside your marketing org — a skillset that’s becoming a career-defining edge in B2B marketing roles.

Customer

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. There are several key factors to consider when conducting a detailed marketing audit. Imagine your business provides services to help other companies manage their finances and payroll.

CRM

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Streamlining communication For paid search experts, effective communication and thought leadership is as important as building campaigns that drive business growth. Generative AI can streamline communication. Processing.

Whitepaper

Sprout Social

APRIL 29, 2025

And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy. From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting.

Thought Leadership

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. Create an Editorial Calendar An editorial calendar is essential for managing content creation.

Thought Leadership

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. It aids in PR crises and issue management. Research from Gallup suggests that 70% of employee engagement is determined by the manager. Employee advocacy can also aid in PR crises and issues management.

Gen Z

Martech

JUNE 26, 2025

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. Marketing’s core mandate — owning the customer journey, shaping positioning and building trust — is at risk. Dig deeper: The GTM revolution is here. Are you ready?

Transform

Martech

JULY 25, 2025

Recently, I put some of the newer, more powerful deep research tools through their paces to see if AI could handle the kind of deep, strategic research marketers have to do but rarely have time for. It needed to: Map the top five players in the project management software space. What I found surprised me. Analyze their messaging.

Whitepaper

Hubspot Marketing

DECEMBER 10, 2024

If marketing and SEO arent making money for your business, then theres no point in doing it. The primary purpose of marketing is sales. Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. SEO is rarely a one-and-done marketing tactic.

SEO

Buffer Marketing

AUGUST 26, 2024

Share industry news A round-up of all the latest goings-on in your industry can be incredibly helpful for your followers and positions you as a first-in-the-know thought leader. Here’s a great example of Girl Power Marketing’s weekly social media round-up.

Social Media Marketing

SocialPilot

JULY 21, 2025

Social media marketers didn’t ask for a platform identity crisis. But numbers alone don’t settle the score for marketers. But numbers alone don’t settle the score for marketers. Why Does This Debate Matter for Marketers in 2025? That difference changes everything for marketers. Let’s face it. But here we are.

Gen Z

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 3.65

Branding

Buffer Marketing

JULY 25, 2024

On the flip side, while in traditional email marketing, you own and manage your subscriber list, with LinkedIn newsletters, LinkedIn manages your subscriber list, and you don’t have direct access to subscriber email addresses. Publishing a LinkedIn newsletter can be a game-changer for your content marketing strategy.

Analytics

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading.

Whitepaper

Animalz blog

AUGUST 12, 2024

It’s a compendium of productivity and calendar management terms, meant to be a mostly unopinionated glossary you would find in the world of productivity or time management. We try to do what we call a “ship it” at our marketing standup every day. With marketing, there’s only so much damage we can do.

Shipping