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24 New Year’s Marketing Resolutions for Small Businesses [2024]

Sachs Marketing Group

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant. Why is this important?

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What we can learn from past and present Google algorithm updates

Search Engine Land

However, it takes time for such technology to spread globally. We’ll undergo a period of adaptation to new technologies. But it was a huge visual shift, giving more search real estate (especially within informational query spaces) to pure information. Still, that doesn’t guarantee a golden future.

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How to Write the Perfect Resume for Internships

Hubspot Marketing

The objective of your internship resume is simple: You need to sell yourself to hiring managers enough to be called for an interview. Sometimes referred to as a candidate summary or objective statement, this is the place to introduce yourself and is prime real estate to show potential through your organic interest.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

As an emerging technology birthed from science fiction, the future of the metaverse promises some out-of-this world ideas. And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. But the metaverse isn’t a utopia.

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How to Measure Digital Marketing ROI for Your Business

Sachs Marketing Group

It’s also important to factor in the time invested in campaign management and content creation. Automation tools can streamline campaign management, AI can provide predictive analytics, and CRM systems can help track customer interactions more precisely.

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B2C Marketing: What No One is Talking About 

Adobe Experience Cloud Blog

Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. They know exactly what their clients look like and use data insights to guide their ideal targets through the buyer’s journey.

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And Now For Something Completely Different…

Rock Content

It also allows you to produce a variety of audience-facing experiences: Q&As, live chats, social streams and more can all be managed from exactly the same back-end. It also means that a single event can evolve from a live blog, to an interactive Q&A, to a storytelling experience without having to create a new stream.