Adobe Experience Cloud Blog

OCTOBER 14, 2008

I can talk all day about anything (ask anyone who knows me about this), but my real expertise is the "top of the funnel" — that is, outbound marketing, lead generation, lead development, and inside sales. Work with publishers who are syndicating your white papers on their sites. Work with the publishers.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Marketing Insider Group

JUNE 15, 2015

You can go a step further by making sure this content (whether a blog post, a whitepaper, or a landing page) targets prospects that are closer to making a purchase, i.e. further “down the funnel.” By doing this, you’re marketing to prospects that are the easiest to access and the most likely to convert. Top Your Competitors.

Telemarketing 85

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 85

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  There is nothing that can drag a sales (or marketing) engine to a grinding halt than having to focus on too many marginal leads.    Ask any big ticket sales person if they would rather have 10 appointments with VP level decision makers or 50 leads of VPs that have downloaded a whitepaper. 

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Martech

MAY 16, 2023

Create messaging that appeals to specific segments of the market. Understanding buyer behavior offers value beyond just outbound marketing. It can help sales managers understand how to align their teams based on prospects’ preferences with their engagement activity. That was the problem.

Whitepaper 98

Whitepaper Outbound Marketing Management Marketing 98

Martech

MAY 16, 2023

Create messaging that appeals to specific segments of the market. Understanding buyer behavior offers value beyond just outbound marketing. It can help sales managers understand how to align their teams based on prospects’ preferences with their engagement activity. That was the problem.

Whitepaper 96

Whitepaper Outbound Marketing Management Marketing 96

Duct Tape Marketing

OCTOBER 5, 2017

” If you’re a writer, you might say, “I write white papers,” or I’m this kind of writer. If you’re doing outbound marketing and struggling to get people to respond to cold emails, that usually starts working better. You asked for me to kind of break down what specialization is.

Manufacturing 44

Manufacturing Whitepaper Inbound Marketing Retail 44

Neil Patel

JULY 28, 2021

Is outbound marketing right for your business? If you’ve got questions about outbound, then you’ve come to the right place. What Is Outbound Marketing? Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your brand.

Outbound Marketing 142

Outbound Marketing Direct Mail Inbound Marketing Whitepaper 142

Adobe Experience Cloud Blog

JANUARY 20, 2014

Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing. Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! More than likely they are only kicking the tires and aren’t ready for a sales manager to engage with them.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Sprout Social

FEBRUARY 10, 2020

Inbound marketing vs. outbound marketing. Outbound marketing is a traditional type of marketing that involves putting your message out to the masses and hoping that it resonates with your audience. Customer relationship manager (CRM) and marketing automation. More on this in a bit.

Inbound Marketing 135

Inbound Marketing Outbound Marketing Marketing Marketers 135

Hubspot Marketing

NOVEMBER 30, 2022

There are a few major benefits of digital marketing: You can focus your efforts on only the prospects most likely to purchase your product or service. It's more cost-effective than outbound marketing methods. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

(For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.). How does marketing automation fit in? . This “good” vs. But it’s critical to remember that inbound marketing is a strategy and not a technology.

Inbound Marketing 124

Inbound Marketing CMO Outbound Marketing Whitepaper 124

InTouch Marketing

JANUARY 31, 2024

Affiliate Networks: Some businesses manage their affiliate programs in-house, while others use affiliate networks. Managing an affiliate program requires significant time and resources, including setting up tracking systems, monitoring affiliate activities and addressing concerns related to commissions and disputes.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145