Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Benefits and capabilities of marketing work management tools.

Management 131

Management Marketing Marketers Whitepaper 131

Martech

APRIL 3, 2024

In this webinar, we’ll explore how to leverage the full capabilities of your Content Management System (CMS) to create hyper-personalized content that resonates with your audience across all touchpoints. The post Flex your content management for scalability and hyper-personalization appeared first on MarTech.

Management 71

Management Transform Whitepaper Customer 71

Rock Content

APRIL 24, 2023

Scripted is quickly becoming a popular platform for marketers and brand managers to create blog posts, articles, and other marketing materials. While it sounds easy to find writers, it can be difficult for content managers to narrow the search for a competent writer. million writers to choose from.

Place 78

Place Whitepaper Finance Price 78

Trade Press Services Newsletter

JANUARY 4, 2024

Click here to download our eight-step model that delivers a structured approach for planning, managing and optimizing marketing initiatives. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Search Engine Land

APRIL 4, 2024

In this webinar, we’ll explore how to leverage the full capabilities of your Content Management System (CMS) to create hyper-personalized content that resonates with your audience across all touchpoints. Delivering personalized content experiences is crucial for engaging customers and driving conversions.

Transform 71

Transform Management Whitepaper Customer 71

Search Engine Land

JULY 25, 2023

Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire. Yet, as the volume of content grows, the challenge of managing these diverse assets effectively becomes increasingly critical.

Management 89

Management Whitepaper Marketing Marketers 89

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? Kareo Kareo creates software for managing medical practices.

Whitepaper 96

Whitepaper eBook SEO Education 96

Marketing Insider Group

JULY 11, 2023

Quick Takeaways Paid content, also known as gated content, is basically any form of content on the internet that you have to pay to access Customers are already managing 85% of their buying relationship without talking to a human, making high-quality content more important than ever The average B2B decision maker consumes 11.4

Whitepaper 95

Whitepaper Customer eBook Energy 95

Scoop.it!

FEBRUARY 22, 2024

We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. Build an Extensive Library of Content Want to become a true knowledge hub and resource center for employees, candidates, clients, partners, and other stakeholders? Build yourself an extensive content library.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Hootsuite

MAY 31, 2023

Social media managers have suffered too long with tedious, manual tasks. Behind every one of those smart, quirky captions is an even smarter social media manager , trying their luck at winning the ever-evolving social media algorithm game. Repurposing content Looking to turn a white paper into an Instagram post?

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Martech

DECEMBER 17, 2021

Marketing work management platform Wrike on Friday announced several updates, including one that claims to be able to predict a project’s success. Read next: What is Scrum, the project management framework agile teams rely on? Marketing work management: A snapshot. What’s new? Anything else? What the tools do.

Whitepaper 105

Whitepaper Transform Management Communications 105

SmartBrief - Marketing

JULY 20, 2023

For example, we created a whitepaper called The Media Consumption Habits of the C-Suite. In Case You Missed It: The latest trends in B2B influencer marketing The power quartet: Using videos, webinars, white papers and blogs to boost your B2B marketing strategy What’s all the hype about customer experience?

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Martech

NOVEMBER 19, 2021

They might even download a relevant white paper and share an email for you to reach them for a follow-up. Natalie Bowman , Managing Director, Marketing and Advertising, Alaska Airlines. Once you find them, ads and messaging should still be to-the-point for a business audience.

Whitepaper 100

Whitepaper Digital Marketing Advertising Advertisers 100

Hubspot Marketing

MAY 29, 2023

Social media marketers have to make content they hope their audience will enjoy, and using a content assistant makes managing a social media calendar much easier. Whitepapers (12%) The type of content that would benefit the least from artificial intelligence is whitepapers , according to survey data.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Martech

JANUARY 7, 2022

Marketing work management: A snapshot. What it is: Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. What the tools do.

Whitepaper 136

Whitepaper Marketing Marketers Management 136

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. I ended up taking a job with a mid-sized RIA (registered investment advisor) that managed about $25 billion at the time. No firm wants to get audited or fined.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

Whitepaper 79

Whitepaper Manufacturing Customer Pharmaceutical 79

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Martech

JANUARY 9, 2024

Whether you’re building a net new event or deploying an existing event, utilizing data when building your digital event is critical,” said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a session at The MarTech Conference. Audience data from these sources will help you create personas.

Logistics 113

Logistics Whitepaper CRM Event Marketing 113

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. That was around mid-March 2020. ” Winterberry (registration required).

Transform 116

Transform Whitepaper Direct Mail Marketing 116

Martech

APRIL 22, 2024

Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry. Context) You manage lead generation for a large telecommunications company.

Whitepaper 108

Whitepaper User-Generated Marketing Automation Platform Email Marketing 108

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 113

Place Content Marketing Non-Profit Whitepaper 113

Martech

JUNE 28, 2022

The teams are pushing out random campaigns in a world where prospects and buyers already know what’s coming when they download a white paper or attend a webinar. Marketers are often using legacy marketing automation-centric practices developed during the first wave of marketing technology and lead generation.

Whitepaper 110

Whitepaper Transform Finance Market Trends 110

Martech

OCTOBER 24, 2022

Mike Shaw, platform manager, outlined other aspects of the challenge Wolters Kluwer faced. “People are coming and taking the next-best-action; they’re filling out a form to download a white paper; they’re asking for some to call them and schedule a demo.”

Transform 121

Transform Whitepaper Digital Marketing Management 121

Pam Didner

AUGUST 16, 2020

If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. Management buy-in is super-critical. The best way to find something new is to talk to your subject matter experts, your salespeople, your customers, your management team….

Content Marketing 118

Content Marketing Whitepaper Marketing Marketers 118

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. DALL-E 3 : One of the best image creation tools, it can manage adding text to images and now lives within the ChatGPT interface.

Whitepaper 99

Whitepaper eBook Advertising Advertisers 99

Martech

AUGUST 10, 2021

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. The relationship between internal stakeholders and a technology solution under evaluation, deployment or management, is far from simple. That’s all. My Chrome browser activity triggered Instagram ads.

Whitepaper 114

Whitepaper Transform CMO Market Segmentation 114

Martech

MAY 2, 2022

Marketing work management: A snapshot. What it is: Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. What the tools do.

Digital Marketing 108

Digital Marketing Whitepaper Marketing Marketers 108

Search Engine Land

APRIL 17, 2024

This is especially true for SEO specialists and managers who currently use website traffic from organic search to measure their results. If your chief revenue officer is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper.

Whitepaper 124

Whitepaper Analytics User-Generated Key Performance Indicator 124

Hubspot Marketing

SEPTEMBER 27, 2023

Social media marketers have to make content they hope their audience will enjoy, and using a content assistant makes managing a social media calendar much easier. Whitepapers (12%) The type of content that would benefit the least from artificial intelligence is whitepapers , according to survey data.

Whitepaper 75

Whitepaper eBook User-Generated Marketing 75

Marketing Insider Group

SEPTEMBER 15, 2020

Senior Management claimed the second largest chunk, just shy of 11%, with Paralegals and General Management employees nearly neck and neck for 3rd and 4th, respectively. For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. Job Function.

Whitepaper 86

Whitepaper Law eBook Thought Leadership 86

Buffer Marketing

OCTOBER 24, 2023

  Agencies that were good at providing technical assistance or managing paid channels left clients, like my employers and other businesses we worked with, hanging when it came to content strategy and development.  Or they may say they want a whitepaper.   They needed regular work, and I could book them in for retainers.

Whitepaper 114

Whitepaper Price Affiliate Marketing B2C 114

Calvyn Lee Blog

AUGUST 25, 2021

Lead Management and Nurturing. Lead Management and Nurturing. Many businesses miss out on huge opportunities because they don’t have a clear system in place to manage and nurture the leads that they have. This session will dive in to how to manage and nurture leads through the marketing funnel to drive sales.

Advertising 130

Advertising Advertisers Whitepaper Digital Marketing 130

Search Engine Land

NOVEMBER 13, 2023

The solutions to client churn Client churn can be tackled from multiple angles, involving refined account management processes and strategic use of data-driven marketing techniques. While a white paper download is valuable, a consultation request holds greater weight.

Transform 100

Transform Whitepaper Non-Profit CRM 100

Marketing Insider Group

OCTOBER 22, 2020

From a B2B marketer’s perspective, there are only three topics here that appear to be directly connected to the world of Real Estate: Small Business, Commercial Banking, and Facilities Management. White Papers, eBooks, and Research Reports were. White Papers are the most “scientific” and “buttoned-up” of all the content formats.

Real Estate 98

Real Estate Whitepaper Finance eBook 98

Martech

JANUARY 26, 2023

An enterprise tech company launching a new AI product might want to partner with an influencer to collaborate in creating a video series or a white paper. Technology companies like Tagger and Onalytica can help marketers identify, engage and manage creators and influencers.

Marketing Strategy 140

Marketing Strategy Whitepaper Key Performance Indicator Analytics 140

Martech

MARCH 11, 2024

Verdict: No new tech needed Your broader marketing team must convince management not everything needs to be gated. You don’t have to stop creating your ebooks, white papers or sales enablement sheets. Then they are more likely to join your contact list. Holding people hostage with ebook or webinar registrations is so 2005.)

Branding 86

Branding Whitepaper eBook Communications 86