Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. It also highlights potential threats like new market entrants or changes in customer behaviors.

Price 90

Price Market Segmentation SEO Market Research 90

Sprout Social

NOVEMBER 21, 2023

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. By keeping an eye on your competitors’ activities, you can learn from their wins and losses, develop foolproof strategies, better position your products and differentiate your brand.

Market Trends 93

Market Trends Market Segmentation New Technology Price 93

Sprout Social

FEBRUARY 1, 2024

Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes. This insight can steer future product development or marketing strategies.

Customer 105

Customer Transform Communications Promotion 105

Martech

JUNE 27, 2022

Marketing data management is the process of collecting and handling marketing data, competitive intelligence and market research information. This function should not occur in the IT department – this is at the heart of what marketing does. Which ones buy which products or services?

Marketing 130

Marketing Marketers Management Entertainment 130

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Rock Content

OCTOBER 6, 2020

Rebranding can work wonders if the company wants to: Expand the scope of business (but the name of the business is limiting) Differentiate themselves from their competition Enter a new market Ensure a brand aesthetic that speaks to the company values. Rethink your virtual brand assets. These could include: a.

Energy 85

Energy Food Market Research Market Segmentation 85

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

Market Research 100

Market Research Content Marketing Marketing Marketers 100