Hubspot Marketing

MAY 18, 2023

Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. But knowing how your competitors are positioning their products is key to ensuring that your content remains relevant. Our Market Research Kit includes a resource for getting started with data visualization for marketers.

Market Research 96

Market Research Price Customer Marketing Strategy 96

SmartBrief - Marketing

MARCH 17, 2024

With a major election afoot and fast-changing consumer behaviors, influencer marketing will continue to evolve in new ways. By getting in front of these three influencer trends, marketers can better position themselves and their organization for success.

Influencer Marketing 104

Influencer Marketing Health Transform Marketing 104

Martech

MARCH 22, 2024

At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.”

Transform 90

Transform Content Marketing Marketing Marketers 90

Hubspot Marketing

AUGUST 21, 2023

It also enables you to stay atop of industry trends and ensure your product is consistently meeting — and exceeding — industry standards. This information is critical for staying relevant and ensuring both your product and your marketing campaigns are outperforming industry standards. What is competitive market research?

Shipping 98

Shipping Whitepaper Price eBook 98

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. Choose a relevant and memorable domain name to establish your niche online presence.

Transform 70

Transform Affiliate Marketing Shipping Education 70

Sprout Social

FEBRUARY 1, 2024

Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes. This insight can steer future product development or marketing strategies.

Customer 105

Customer Transform Communications Promotion 105

Martech

FEBRUARY 21, 2023

If your brand is looking to break into a new market, or gain more of a hold on an existing market, you should look at data about what channels are most successful in reaching accounts in that market. Content that faces accounts in this region should also show awareness of the market in order to create a personal touch.

Thought Leadership 111

Thought Leadership Marketing Marketers Communications 111

Martech

MAY 19, 2022

” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda? No longer are we selling a product and moving on.

Management 111

Management Market Research Price Product 111

Hubspot Marketing

AUGUST 21, 2023

However, be patient with your business' SWOT analysis; you'll write most of it as you conduct your market research and create your strategy. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Vertical Response

MAY 10, 2024

It brings the benefits to the forefront, showing customers how the product or service can enhance their lives. For instance, Rothy’s uses the slogan ‘Reduce your carbon footprint in style’, effectively aligning with its zero-waste production philosophy and emphasizing its commitment to sustainability.

Branding 75

Branding Transform Communications Copywriting 75

Hubspot Marketing

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development.

Marketing 142

Marketing Marketers Marketing Plan User-Generated 142

Businesses Grow

FEBRUARY 6, 2023

This will create a sense of community and give customers a chance to learn more about the product and how to use it. Launch an email marketing campaign targeted at Seattle-area cyclists. Include information about the product, customer stories, and discounts exclusive to subscribers. Create a social media presence.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Sprout Social

NOVEMBER 21, 2023

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. By keeping an eye on your competitors’ activities, you can learn from their wins and losses, develop foolproof strategies, better position your products and differentiate your brand.

Market Trends 93

Market Trends Market Segmentation New Technology Price 93

Rock Content

NOVEMBER 14, 2023

TikTok confirmed to TechCrunch that it is testing this product but only in a single English-language market outside the US. According to the blog, the subscription will only cover ads run by TikTok and not influencer marketing campaigns. This service would have a value of $4.99 (about R$25.00

User-Generated 80

User-Generated Advertising Advertisers Influencer Marketing 80

Calvyn Lee Blog

JANUARY 18, 2022

As the new marketing director, you have created the buyer personas, and now is time to create the target audience. You have asked the marketing specialist to gather all the respective information. Content Marketing. Grand opening with free products. News articles. Online marketing. Website Marketing.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Rock Content

SEPTEMBER 20, 2023

Launching a new service or product is an exciting but tricky phase. As we embark on this journey, let’s dive into the world of product launches to make sure your venture starts off on the right foot with impact and finesse. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 73

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 73

Martech

JUNE 27, 2022

Marketing data management is the process of collecting and handling marketing data, competitive intelligence and market research information. This function should not occur in the IT department – this is at the heart of what marketing does. Which ones buy which products or services? What it is.

Marketing 121

Marketing Marketers Management Entertainment 121

Ariyh

MAY 1, 2023

This is a 3min practical summary of a scientific study 🎓 Join 18,112 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Ultimate Tools Ultimate Tools is a newsletter that helps you discover new marketing tools and useful websites, completely free.

Price 57

Price B2C Product Market Research 57

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Automobile 81

Automobile Marketing Marketers Social Media Marketing 81

Rock Content

MARCH 21, 2023

In a domestic strategy, we normally begin by understanding the market, running some research, building buyer personas, understanding well the products and services we offer to the market, getting to know the vocabulary that the readers use in front of a concept, etc. Am I right?

Global Marketing 80

Global Marketing Marketing Strategy SEO User-Generated 80

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 110

Analytics Transform Key Performance Indicator CRM 110

Duct Tape Marketing

APRIL 29, 2024

When we get to, for example, the tactic on building a product roadmap that has to directly tie to the organization level goals. So in the early days, everybody's doing everything, but once you have a product team, making sure that the elements of the product roadmap tie back to the organization level goals is just so important.

Communications 50

Communications Transform Product Market Research 50

Vertical Response

SEPTEMBER 12, 2022

Avoid questions like “How satisfied are you with our product?” Instead, try “What specific features do you like or dislike about our product?” This question is more likely to generate actionable results that you can use to improve your product. What features do you like/dislike about the product? 5 Time the survey.

User-Generated 52

User-Generated Market Research Product Customer 52

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

Market Research 100

Market Research Content Marketing Marketing Marketers 100

SocialPilot

FEBRUARY 9, 2024

She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. Content Marketing Jay Baer Jay has been an eminent advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations, Oracle, Cisco, and more.

Digital Marketing 92

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 92

Hubspot Marketing

JUNE 2, 2020

Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).

User-Generated 144

User-Generated Customer Acquisition Finance Education 144

Hubspot Marketing

DECEMBER 19, 2023

Some of the most widely-used platforms today include TikTok, Snapchat, Instagram, and X (formerly Twitter) — but new platforms emerge constantly, always looking to compete with incumbents and capture new market share. Because of its massive user base, social media is a major component of many companies’ marketing strategies.

User-Generated 92

User-Generated Marketing Marketers Social Media Marketing 92

Businesses Grow

SEPTEMBER 25, 2023

And it started something new. A new marketing day was born The “Dunk in the Dark” commercial catalyzed change in the marketing industry. It heralded a new era in advertising – an era where brands could no longer afford to rest on traditional campaign timelines. Speed was everything.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Businesses Grow

AUGUST 14, 2023

First, make a list of the most important “soft skills” you’re seeking in new team members. For example, depending on the position and the work culture, you may need someone who is highly productive, an effective mediator, or skilled communicator. The product will target college students in the United States.

Manufacturing 96

Manufacturing Automobile User-Generated Fashion 96

Rock Content

OCTOBER 6, 2020

Rebranding can work wonders if the company wants to: Expand the scope of business (but the name of the business is limiting) Differentiate themselves from their competition Enter a new market Ensure a brand aesthetic that speaks to the company values. Rethink your virtual brand assets. These could include: a.

Energy 85

Energy Food Market Research Market Segmentation 85

Rock Content

AUGUST 6, 2023

They can also help boost your bottom line by bringing in family and friends, and introducing them to your products and services. In addition, it costs less to retain loyal customers than it does to seek out and acquire new ones, making improving customer retention a beneficial marketing goal.

Key Performance Indicator 70

Key Performance Indicator Marketing Marketers Whitepaper 70

Rock Content

NOVEMBER 24, 2020

It serves as a guide for the production of engaging materials. This, of course, represents a phenomenal opportunity to explore new markets and strengthen brand image. How can you create a Global Content Marketing strategy in your company? However, what happens if your audience doesn’t fit into one or two personas?

Marketing Strategy 127

Marketing Strategy Content Marketing Marketing Marketers 127

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Hubspot Marketing

OCTOBER 24, 2022

To effectively lead a marketing team, it's imperative you know your top goal. Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. Advertising your products or services.

Gen Z 86

Gen Z Millennials Transform User-Generated 86

Neil Patel

DECEMBER 14, 2021

Waterdrop is committed to providing people around the world with access to safe water through a range of water purifying products. They may or may not have an in-house marketing team. They often target multiple personas and market several different products at the same time. Read Boho Pink’s full case study.

Customer 92

Customer Finance Fashion SEO 92

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100