OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketing 64

Backlinko

FEBRUARY 19, 2024

Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. This guide, rooted in Backlinko’s expert approach to digital marketing strategies, delves into the nuts and bolts of effective competitor analysis. Let’s dive in.

SEO 89

SEO User-Generated Advertising Advertisers 89

Power Digital Marketing

JANUARY 19, 2023

This includes customer, operational and financial data, such as: First-party customer data Third-party market research Sales data Product reviews Current marketing costs and ROI Content marketing engagement scores Marketing data analytics refers to the collection, interpretation and (most importantly) application of this information.

Analytics 52

Analytics Non-Profit CMO Transform 52

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Gen Z 145

Gen Z Millennials Finance Education 145