Search Engine Land

JANUARY 24, 2024

Aligning with market trends and demand Advertisers who align their product offerings with market trends and consumer demands are likely to achieve higher product scores. Dig deeper: Margin-based tracking: 3 advanced strategies for Google Shopping profitability Get the daily newsletter search marketers rely on.

Product 101

Product Transform Price Market Trends 101

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Transform 112

Transform Manufacturing Pharmaceutical Analytics 112

Rock Content

DECEMBER 14, 2023

Thorough data analysis is at the heart of every successful B2B marketing strategy, so staying ahead of the curve regarding emerging trends and new developments is crucial. Here’s what B2B marketers need to know for 2024 and beyond. Unveiling the Power of B2B Data Analytics B2B data analysis starts with thorough data.

Analytics 88

Analytics User-Generated Market Trends Customer Journey 88

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

Pharmaceutical 83

Pharmaceutical Branding Transform Finance 83

Martech

FEBRUARY 26, 2024

Market Fit: It’s essential to evaluate whether your product is meeting the needs and preferences of your target market. Conducting market research and gathering customer feedback can help identify any gaps or areas for improvement. Here are a few possibilities to consider: 1.

Price 99

Price CMO Marketing Marketers 99

Rock Content

JANUARY 8, 2024

More than just a document outlining your marketing strategies, it serves as your guiding light in the chaotic digital marketing landscape. What are the elements of a successful marketing plan? Get ready to embrace change, supercharge your marketing strategy, and elevate your business to new heights!

Marketing Plan 76

Marketing Plan Shipping Marketing Mix Marketing 76

Sprout Social

FEBRUARY 29, 2024

How artificial intelligence helps in business functions AI has revolutionized various business functions, including marketing strategies, product development, sales efficiency, customer support, human resources, operations and security. This capability enhances customer engagement by delivering personalized experiences at scale.

Transform 121

Transform User-Generated Analytics Market Trends 121

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage.

Market Trends 97

Market Trends Market Segmentation New Technology Price 97

Rock Content

MARCH 19, 2024

If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. Successful B2B marketing strategies aim to generate qualified leads with the potential to become ideal customers. It takes finesse, know-how, and a thorough understanding of the target audience.

Whitepaper 91

Whitepaper Marketing Marketers eBook 91

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. His blogs guarantee gems to every video marketer.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Rock Content

MARCH 18, 2024

You need a digital marketing strategy as strong as your products to help customers find you. Expert content creation is a huge part of a successful marketing strategy. Combine a great story with compelling visuals, and you’ve got the makings of an extremely successful marketing content piece. Be creative.

Entertainment 76

Entertainment Fashion Digital Marketing Marketing Strategy 76

Tiecas

APRIL 14, 2024

While comprehensive market analysis requires human expertise, GenAI can accelerate the process by gathering and organizing data. Here’s how: Basic market trend identification: GenAI can process large datasets to discover potential trends, requiring human analysts to confirm and interpret within the specific industry context.

Manufacturing 52

Manufacturing Content Marketing Transform Thought Leadership 52

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. Market analysis: Analyze the target market, competition, and industry trends.

Transform 69

Transform Affiliate Marketing Shipping Education 69

Hubspot Marketing

AUGUST 21, 2023

Tells you where your competitors are falling short — which helps you identify areas of opportunities in the marketplace, and test out new, unique marketing strategies they haven't taken advantage of. What is competitive market research? Provides you with a benchmark against which you can measure your growth.

Shipping 98

Shipping Whitepaper Price eBook 98

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is the process of planning, executing, and monitoring the marketing for a product or service. Product marketing has five core pillars market research, target customer, product positioning, pricing, and distribution. The Roles In Product Marketing Management.

Product Marketing 64

Product Marketing Management Product Marketing 64

Hubspot Marketing

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don't have a firm understanding of the technical aspects behind your product. What is technical marketing?

Marketing 143

Marketing Marketers Thought Leadership Marketing Strategy 143

Neil Patel

SEPTEMBER 21, 2021

No matter if you’re looking for news articles on digital marketing trends in healthcare, Google Scholar can help you get high-quality search results. If you want to learn how to use Google Scholar successfully for your marketing research , follow the steps below. Search by Year to Find Trending Topics.

Food 142

Food Market Research User-Generated Traditional Marketing 142

Hubspot Marketing

FEBRUARY 20, 2023

Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you've done — much less on communicating those accomplishments to marketing executives.

CMO 83

CMO Communications SEO Marketing 83

Sprout Social

JANUARY 14, 2020

Businesses hiring consultants are looking for an objective but informed eye; someone who has something productive to say about their marketing strategy. If that’s you, it may be time to research demand for your skills and business ownership resources available to you. Data analysis or market research.

Management 132

Management Transform Communications Market Trends 132

AWeber

JANUARY 30, 2024

We recommend SimilarWebPro for SaaS and service businesses, Sell the Trend for dropshipping businesses, and Jungle Scout for Amazon sellers. It can reveal traffic sources, audience demographics, popular content, and even competitor marketing strategies.

eCommerce 95

eCommerce Shipping Price User-Generated 95

SMA Marketing

JULY 27, 2023

So, whether you are an entrepreneur looking to make a mark in your industry or a seasoned business leader seeking to revitalize your online strategy, this article will serve as your compass, guiding you toward developing a long-lasting, successful relationship with a digital marketing agency. What is Digital Marketing Partner?

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Marketing Insider Group

AUGUST 2, 2021

Along with conducting market research, you can also look for cutting-edge marketing tactics that can enhance rather than replace your current branding efforts. For example, SEO marketing in 2021 is being influenced by video content, FAQ pages, and voice search. Review your messaging and authenticity.

Branding 138

Branding PR Market Trends Market Research 138

Neil Patel

AUGUST 23, 2021

What Jay is Known For: Working with high-profile brands on innovative marketing campaigns, including Kindred Healthcare, Arizona State University, and Hilton. Why You Should Follow Lilach: Follow Lilach if you need inspirational content, as well as practical tips for overall marketing strategy. Niche: Market research.

Transform 128

Transform Marketing Marketers Digital Marketing 128

Hubspot Marketing

AUGUST 14, 2020

A business plan is a documented strategy for a business that highlights its goals and its plans for achieving them. Business plans outline a company's go-to-market strategy, financial projections, market research, business purpose, and mission. Business Plan Template.

Finance 143

Finance Market Trends Market Research Marketing Plan 143

Backlinko

FEBRUARY 19, 2024

Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. This guide, rooted in Backlinko’s expert approach to digital marketing strategies, delves into the nuts and bolts of effective competitor analysis. Let’s dive in.

SEO 85

SEO User-Generated Advertising Advertisers 85

Rock Content

FEBRUARY 17, 2023

Take a look: The First Steps of Content Marketing in 2022 For the first Jam Session of the year, we had the Senior Market Research Manager of SEMRush, Fernando Angulo as our guest speaker. Fernando brought great insights regarding marketing trends and potential paths to follow.

CMO 55

CMO SEO Entertainment Marketing 55

TechWyse

JANUARY 18, 2022

Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd. 12 Ways to Use Content Marketing to Build Brand Awareness. Looking to up your content marketing strategy and build better brand awareness? Happy Tuesday!

Content Marketing 59

Content Marketing User-Generated Marketing Marketers 59

Sachs Marketing Group

DECEMBER 21, 2023

Regularly updating and refining your keyword strategy is crucial, as market trends and search behaviors constantly evolve. With meticulous research and ongoing optimization, your products can consistently rank higher and attract more customers.

SEO 72

SEO Price Logistics eCommerce 72

Power Digital Marketing

JANUARY 19, 2023

This includes customer, operational and financial data, such as: First-party customer data Third-party market research Sales data Product reviews Current marketing costs and ROI Content marketing engagement scores Marketing data analytics refers to the collection, interpretation and (most importantly) application of this information.

Analytics 52

Analytics Non-Profit CMO Transform 52

Set Up

MARCH 5, 2024

In 2019, as a tribute to Women’s History Month, we started the “ Women in Marketing Series ,” featuring the stories of more than 40 women over the years, and inspiring the start of our “ In This Dame and Age ” virtual event where women marketers could network, brainstorm, and share insights and advice.

CMO 59

CMO Marketing Marketers Health 59

Welcome Software

JANUARY 12, 2024

Remember: the value of AI for content marketing is parsing huge amounts of data quickly and accurately, which is half the battle in content strategy. If the above is my plan, the next question is: how do I stay focused while building out my strategy and chasing new requests? Well, look no further.

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Hootsuite

MARCH 23, 2023

Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. Generate summaries and excerpts for web content, internal strategy documents, and more. List social media goals for your next campaign.

Copywriting 135

Copywriting User-Generated Price eCommerce 135

Exposure Ninja

OCTOBER 17, 2023

We’re talking about a smart marketing tool you can use to boost conversions and customer engagement with your business. Sometimes it’s hard to know what to prioritise for your marketing strategy for the next year or more. You’ll be surprised to know that only 35% of marketers consider lead generation a top marketing priority.

Whitepaper 52

Whitepaper Fashion Marketing Marketers 52

Rock Content

MARCH 30, 2020

To accomplish this, it is necessary to create and execute a marketing strategy, which includes content production and other actions, as a way to prospect consumers. However, will your strategy ever work if you try to talk to everyone? Creating it is the basis of a Digital Marketing strategy. Build the persona.

CRM 54

CRM eBook Customer Journey Whitepaper 54

Welcome Software

JANUARY 12, 2024

Remember: the value of AI for content marketing is parsing huge amounts of data quickly and accurately, which is half the battle in content strategy. If the above is my plan, the next question is: how do I stay focused while building out my strategy and chasing new requests? Well, look no further.

Content Marketing 40

Content Marketing Transform User-Generated Marketing 40

Adobe Experience Cloud Blog

MARCH 13, 2017

Martin Kihn , Research VP at Gartner for Marketing Leaders, will share his original market research on Taylor Swift and the success of her brand in his session, The Ultimate “UnBrand”: How Taylor Swift Changed Marketing Forever. Marketing Organizations Need to Adapt to Win .

Transform 126

Transform Thought Leadership CMO Marketing 126

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Gen Z 145

Gen Z Millennials Finance Education 145