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How to use AI analytics for targeted business decisions

Sprout Social

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Use this data to improvise your product messaging, enhance customer care interactions and refine marketing strategies.

Analytics 108
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5 ways social media listening increases customer advocacy

Sprout Social

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. This insight can steer future product development or marketing strategies. Here’s how.

Customer 103
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Top Innovative Online Business Ideas for 2024

Vertical Response

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. Another revolutionary model is peer-to-peer marketplaces.

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11 Marketing Instagram Accounts to Follow

Neil Patel

What Neil is Known For: A massive figure in the digital world, Neil is known for entrepreneurial disruption of the digital marketing field, as well as his agency. His posts range from landing page hacks to the transformative power of color. Niche: Personal and professional transformation. Niche: Market research.

Transform 128
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Crafting the Perfect Slogan: Your Guide to Memorable Brand Taglines

Vertical Response

You can gather valuable insights about your target audience through market research, surveys, or social media analytics. Some brands like Old Spice and Capital One have used bold and clever slogans to transform their brand’s image and redefine their identity in competitive markets.

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Speed Kills: Why Meme Marketing Rules the Internet

Businesses Grow

Oreo transformed an unexpected power outage into a moment of branding genius. And it started something new. A new marketing day was born The “Dunk in the Dark” commercial catalyzed change in the marketing industry. It wasn’t just an ad; it was a shared moment of delight.

Gen Z 126
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The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Hubspot Marketing

She adds, "As a marketing leader, I am embracing this challenge, making efficient growth a top priority in 2023. It can transform the way senior executives view marketing — not as an expense, but as an investment — which is really empowering and energizing for me.". Improving sales and marketing alignment.

Gen Z 93