Martech

AUGUST 9, 2021

Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. With these new tools, marketers can tap vetted consumer panels for marketing strategy as well as product development.

Product 109

Product Transform Communications Market Research 109

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

Pharmaceutical 84

Pharmaceutical Branding Transform Finance 84

Sprout Social

FEBRUARY 1, 2024

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. This insight can steer future product development or marketing strategies. Here’s how.

Customer 105

Customer Transform Communications Promotion 105

DirectMail2.0

APRIL 24, 2024

20th Century: Rise of Direct Mail Agencies The 20th century witnessed the professionalization of direct mail marketing with the emergence of specialized agencies dedicated to crafting and executing targeted campaigns. Digital Age: From Mailboxes to Inboxes As we entered the digital age, direct mail marketing underwent another transformation.

Direct Mail 52

Direct Mail Transform Advertising Advertisers 52

Search Engine Land

JANUARY 24, 2024

Conversion rates Measure how effectively customer interest is transformed into sales. Aligning with market trends and demand Advertisers who align their product offerings with market trends and consumer demands are likely to achieve higher product scores. Business email address Subscribe Processing. That leads to Step 2.

Product 99

Product Transform Price Market Trends 99

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best.

Key Performance Indicator 101

Key Performance Indicator Transform Marketing Mix Marketing 101

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Personalize mobile messaging.

Millennials 220

Millennials Whitepaper Transform Gen Z 220

Tiecas

APRIL 14, 2024

Remember, GenAI’s market research outputs should be considered starting points to be validated and strategically interpreted by industry experts. You can’t count on GenAI to plan and create your industrial marketing roadmap from start to finish. Here’s how: Blog posts: GenAI excels at ideation, basic outlines, and research.

Manufacturing 52

Manufacturing Content Marketing Transform Thought Leadership 52

Neil Patel

AUGUST 23, 2021

What Neil is Known For: A massive figure in the digital world, Neil is known for entrepreneurial disruption of the digital marketing field, as well as his agency. His posts range from landing page hacks to the transformative power of color. Niche: Personal and professional transformation. Niche: Market research.

Transform 128

Transform Marketing Marketers Digital Marketing 128

Martech

AUGUST 10, 2021

Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. With these new tools, marketers can tap vetted consumer panels for marketing strategy as well as product development. Read more here.

Whitepaper 112

Whitepaper Transform CMO Market Segmentation 112

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? A fractional CMO can help you navigate these changes and adapt your marketing strategy accordingly.

CMO 77

CMO Transform Communications Marketing Strategy 77

Pam Didner

JUNE 20, 2022

For starters, I still love this definition from How to Transform Marketing into a Center of Excellence : “A center of excellence consists of subject-matter experts and uses methodologies and tools that enable shared learning and encourage the building of a performance-based team.” Local marketing plan. Martech stack.

Transform 96

Transform Marketing Marketers New Technology 96

Many Chat

APRIL 22, 2022

Do your market research and be affordable, and offer the best features and services. So you managed to reel in an audience, market to them, and nurture them along this buying journey to the final stage. There are loads of ways to use eCommerce and automation to transform your business into a profitable and scalable business.

eCommerce 98

eCommerce Non-Profit Transform Entertainment 98

Hubspot Marketing

DECEMBER 26, 2022

2022 HubSpot research says that over a third of marketers believe that data has a major impact on strategy by helping them: Reach their target audience. Create more powerful marketing content. Understand which marketing strategies are most effective. Featured tool : Digital transformation templates.

Transform 138

Transform User-Generated Analytics SEO 138

Businesses Grow

SEPTEMBER 25, 2023

Oreo transformed an unexpected power outage into a moment of branding genius. A new marketing day was born The “Dunk in the Dark” commercial catalyzed change in the marketing industry. Perhaps it’s time to cut through the organizational layers and turn market research over to the youngest people you can find.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Martech

MAY 30, 2023

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. What techniques are they using?

Market Research 120

Market Research Education Marketing Strategy Advertising 120

Hubspot Marketing

MAY 20, 2024

Book marketing felt completely overwhelming to me (which I'm embarrassed to say as a professional marketer). And there are endless book marketing strategies and click-bait articles on how to become a New York Times bestseller. I thought all the hard work was over after that. What a sucker I was.

Promotion 54

Promotion Marketing Marketers Transform 54

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Sprout Social

SEPTEMBER 11, 2023

AI marketing tools like Sprout use sentiment analysis to power several business applications such as market research, customer feedback analysis and social media monitoring to help brands understand how customers feel about their products, services and brand.

Transform 106

Transform User-Generated Health Branding 106

Hubspot Marketing

JULY 10, 2023

The third wave of adoption will be transformational and will demand approaches that are organization-wide, enable continuous learning (via iterative feedback loops), and designed to shape new capabilities and processes. Saving time Adding value to processes Transforming processes Right now, we’re still solidly in the midst of Wave 1.

Customer 80

Customer Transform User-Generated Retail 80

Sprout Social

JANUARY 14, 2020

Businesses hiring consultants are looking for an objective but informed eye; someone who has something productive to say about their marketing strategy. If that’s you, it may be time to research demand for your skills and business ownership resources available to you. Data analysis or market research.

Management 128

Management Transform Communications Market Trends 128

SMA Marketing

JULY 27, 2023

So, whether you are an entrepreneur looking to make a mark in your industry or a seasoned business leader seeking to revitalize your online strategy, this article will serve as your compass, guiding you toward developing a long-lasting, successful relationship with a digital marketing agency. What is Digital Marketing Partner?

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Litmus

FEBRUARY 2, 2021

The most respected and pioneering marketing leaders often have one thing in common: They keep their communications close to their company’s revenue line. As part of this, marketing pioneers are fundamentally transforming their marketing operating models.

Finance 60

Finance CMO Transform Marketing Mix 60

Set Up

SEPTEMBER 26, 2023

Based on the event conversation, marketing consultants and marketing agencies are dealing with educating clients on the proper use of ChatGPT or AI. Basically, it is a great resource for inspiration and moving market research forward by organizing overview work and easily conducting competitive analysis.

Market Trends 59

Market Trends Health Transform Marketing 59

Search Engine Land

NOVEMBER 8, 2022

Researchers found that 7/10 consumers will buy more from brands they trust and that people abandon purchases if trust is broken, according to the 2021 Future of Marketing Research study by Adobe. Quite simply most consumers are reassured by familiarity and trust brands to deliver on expectations.

Branding 96

Branding Non-Profit Real Estate Transform 96

Adobe Experience Cloud Blog

MARCH 13, 2017

Martin Kihn , Research VP at Gartner for Marketing Leaders, will share his original market research on Taylor Swift and the success of her brand in his session, The Ultimate “UnBrand”: How Taylor Swift Changed Marketing Forever. Matt Heinz , President and Founder of Heinz Marketing Inc.,

Transform 126

Transform Thought Leadership CMO Marketing 126

Power Digital Marketing

JANUARY 19, 2023

This includes customer, operational and financial data, such as: First-party customer data Third-party market research Sales data Product reviews Current marketing costs and ROI Content marketing engagement scores Marketing data analytics refers to the collection, interpretation and (most importantly) application of this information.

Analytics 52

Analytics Non-Profit CMO Transform 52

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

How to Partner with Influencers to Amplify Your Content Marketing Campaign. Make sure you have a clear plan for the role influencers will play in your content marketing strategy before you get them on board. Create a plan for how they will be involved in your content campaigns: Amass invaluable market insights.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Welcome Software

JANUARY 12, 2024

Transform reports & long-form content into exec summaries Create one pagers and short-form content from lots of notes Generate copy for slides based on a brief For this one, all you need is ChatGPT and a good understanding of how to prompt it. Where does it fit into the wider marketing strategy and more importantly the budget?

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Sprout Social

JULY 6, 2022

How Sprout Social helps not-for-profits transform awareness into action. How to put together a top-tier SaaS marketing strategy. 5 stats for social media marketers in the software industry. 4 overlooked B2B market research methods for understanding your customers. Nonprofit social media resources.

Finance 101

Finance Education Food Social Media Marketing 101

Marketing Insider Group

NOVEMBER 10, 2020

In fact, we focused upon sales and marketing alignment and the importance of data for marketing in a recent webinar. Why do you feel these qualities are at the core of modern marketing? Q: Something that you and I have talked about is embracing the role of the Marketing Technologist.

Analytics 127

Analytics Marketers Marketing Transform 127

Content Marketing Institute

MARCH 7, 2018

Given the lack of impact, it’s not surprising that they execute content marketing: Without a documented content marketing strategy (74%). Without measuring the return on investment of their content marketing efforts (62%). And, in turn, create – or improve – the effect of content marketing within your nonprofit.

Content Marketing 99

Content Marketing Transform Marketing Marketers 99

Hubspot Marketing

OCTOBER 24, 2022

She adds, "As a marketing leader, I am embracing this challenge, making efficient growth a top priority in 2023. It can transform the way senior executives view marketing — not as an expense, but as an investment — which is really empowering and energizing for me.". Improving sales and marketing alignment.

Gen Z 87

Gen Z Millennials Transform User-Generated 87

Content Marketing Institute

NOVEMBER 3, 2017

Our content marketing research this year illustrates that one of the key differentiators of those who are succeeding with content as a strategic function of their marketing is the focus on building audiences. You transform a portion of the audience into visitors.

Transform 92

Transform Customer Acquisition Advertising Advertisers 92

Adobe Experience Cloud Blog

MARCH 31, 2015

Indeed, according to a Forbes Insights survey, 33% of senior executives at companies with annual worldwide sales of +$500 million consider “expanding into global and new markets” as their top strategic priority. How are these proclamations of global priorities transformed into actual results?

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Sprout Social

NOVEMBER 14, 2022

Listening makes creating data-driven marketing strategies more accessible, and gives your entire organization the tools to outpace the competition, improve your content strategy, iterate on new product designs and build more impactful campaigns. Level-up your data-driven marketing strategy with Sprout’s Listening tool.

Marketing Strategy 99

Marketing Strategy Thought Leadership Transform PR 99