Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 90

Price Market Segmentation SEO Market Research 90

Hubspot Marketing

FEBRUARY 22, 2023

While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. Causal Research Examples 1.

Customer loyalty 92

Customer loyalty Market Research Price Marketing Strategy 92

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. An integrated marketing strategy that focuses on a key theme across all media is critical.

Automobile 81

Automobile Marketing Marketers Social Media Marketing 81

Martech

FEBRUARY 21, 2023

If your brand is looking to break into a new market, or gain more of a hold on an existing market, you should look at data about what channels are most successful in reaching accounts in that market. Content that faces accounts in this region should also show awareness of the market in order to create a personal touch.

Thought Leadership 111

Thought Leadership Marketing Marketers Communications 111

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. His blogs guarantee gems to every video marketer.

Digital Marketing 92

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 92

Sprout Social

FEBRUARY 1, 2024

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. This insight can steer future product development or marketing strategies. Here’s how.

Customer 105

Customer Transform Communications Promotion 105

Hubspot Marketing

DECEMBER 19, 2023

Some of the most widely-used platforms today include TikTok, Snapchat, Instagram, and X (formerly Twitter) — but new platforms emerge constantly, always looking to compete with incumbents and capture new market share. Because of its massive user base, social media is a major component of many companies’ marketing strategies.

User-Generated 92

User-Generated Marketing Marketers Social Media Marketing 92

Neil Patel

FEBRUARY 13, 2023

First, let’s discuss some of the information you should keep in mind when developing your recession marketing strategy. Yes, You Can Market During a Recession I’ve established that marketing during a recession is possible, but what should this look like? Conducting market research.

Marketing 84

Marketing Marketers B2C Price 84

Rock Content

AUGUST 6, 2023

Below we provide seven strategic marketing goals to consider for your business, ways to achieve them, and how to measure them for effect and impact. Drive Organic Website Traffic In today’s rapidly expanding digital world, consistent organic website traffic is essential to a marketing strategy and to expand your customer base.

Key Performance Indicator 68

Key Performance Indicator Marketing Marketers Whitepaper 68

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

Market Research 100

Market Research Content Marketing Marketing Marketers 100

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Buzz Marketing. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Neil Patel

AUGUST 23, 2021

What Jay is Known For: Working with high-profile brands on innovative marketing campaigns, including Kindred Healthcare, Arizona State University, and Hilton. Why You Should Follow Lilach: Follow Lilach if you need inspirational content, as well as practical tips for overall marketing strategy. Niche: Market research.

Transform 128

Transform Marketing Marketers Digital Marketing 128

Sprout Social

JANUARY 9, 2024

Use this data to improvise your product messaging, enhance customer care interactions and refine marketing strategies. Analyze social conversations and customer messages to find topics that resonate the most with your audience and use those insights to inform your content and customer care strategy.

Analytics 110

Analytics Transform Key Performance Indicator CRM 110

Hubspot Marketing

NOVEMBER 19, 2020

When expanding your market, you face the potential need for net new or revised buyer personas, which are semi-fictional representations of your ideal customer based on market research and real data about your existing customers. Research Your Market. Featured Tool: HubSpot Market Research Kit.

Marketing 142

Marketing Marketers Marketing Plan User-Generated 142

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? Find competitors that fall into each category by searching for relevant keywords on Google, scouring social media platforms and forums, using local search on Google Maps and even leveraging market research professionals if you have the budget for it. You need to know it all.

Market Trends 93

Market Trends Market Segmentation New Technology Price 93

Hubspot Marketing

JANUARY 16, 2020

Put simply, that is market share. But how does that impact marketers? As marketers, it's important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. What is Market Share?

Law 119

Law Customer loyalty Price Food 119

Businesses Grow

AUGUST 14, 2023

Andrew used Google Bard and asked: (insert website link here) Based on the link above, what is this company’s target market? Andrew then asked, Pretend you are a marketing strategy consultant. What marketing recommendations would you give to this company based on the information above?

Manufacturing 96

Manufacturing Automobile User-Generated Fashion 96

Businesses Grow

SEPTEMBER 25, 2023

And it started something new. A new marketing day was born The “Dunk in the Dark” commercial catalyzed change in the marketing industry. It heralded a new era in advertising – an era where brands could no longer afford to rest on traditional campaign timelines. Culture is being created there.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Adobe Experience Cloud Blog

MARCH 23, 2018

That’s become possible with your own “marketing Alexa”—a kind of marketing technology that leverages AI, predictive analytics, and machine learning to strengthen your marketing strategy with data-driven decisions and actions—from lead generation and ranking to branding and campaign management. Knowing Your Wins.

Customer 134

Customer Thought Leadership Analytics Finance 134

Use Insider

FEBRUARY 9, 2024

Enterprise marketing is a strategic approach — consisting of diverse, multifaceted, and multichannel strategies — used by large-scale organizations to drive revenue in different markets by expanding their customer base and retaining existing users.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

DIY Marketers

AUGUST 9, 2021

DIY marketing doesn’t mean that you DO everything yourself. DIY marketing means that you own the marketing process, marketing strategies and marketing decisions for your business. Not only will choosing a specific niche decrease your marketing expenses, it naturally makes complete sense regarding messaging.

Marketing 52

Marketing Marketers Outbound Marketing Advertising 52

Adobe Experience Cloud Blog

MARCH 31, 2015

Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. Through the actions of marketers, like you, who serve on the front lines of global expansion!

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

Food 143

Food Branding Place Product 143

Marketing Insider Group

NOVEMBER 10, 2020

A: Well, having been in many functions at SAP Marketing, including the Business Management Office (BMO) in Global Marketing, it is great to see that we are in planning season in what has been a most unusual year! Can you talk a little bit about why this role is so important, and how organizations can leverage a Marketing Technologist?

Analytics 128

Analytics Marketing Marketers Transform 128

Hubspot Marketing

OCTOBER 24, 2022

By partnering with sales teams, you're able to create a more comprehensive picture of your target persona — including specific challenges or pain points you might've missed in your marketing research. Our main focus in 2023 will be combining data and direct customer feedback to help make our marketing even more effective.

Gen Z 86

Gen Z Millennials Transform User-Generated 86

Rock Content

MAY 31, 2023

Monitor and measure your results As in any Digital Marketing strategy, including any SEO technique , monitoring and measuring the results is critical. There are two fundamental aspects to consider when doing international SEO: the Content Marketing strategy and the technical part of the website or blog.

SEO 65

SEO Analytics User-Generated Marketing Strategy 65

Neil Patel

OCTOBER 25, 2020

Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches. And the overall sales it commands from its products is a direct result of the company’s marketing strategies. But before their product launches, they leverage the expertise of marketing agencies.

Market Research 136

Market Research Marketing Marketers Analytics 136

Businesses Grow

FEBRUARY 6, 2023

ChatGPT for marketing strategy Would you trust your marketing strategy to ChatGPT? I entered this prompt: Create a marketing campaign for a company that makes electric bikes. This is something I could build on with some market research. Let’s find out. Each section had three sub-sections.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Hubspot Marketing

MAY 18, 2023

This framework prompts you to start thinking about how to be more competitive within your market — or if you are more or less likely to find success in a new market. Our Market Research Kit includes a resource for getting started with data visualization for marketers. Semrush can help.

Market Research 96

Market Research Price Customer Marketing Strategy 96

Rock Content

SEPTEMBER 6, 2023

Your real estate marketing strategy is the key to making the right impression on potential clients and inspiring them to choose you. Building a Strong Real Estate Marketing Strategy In addition to being competitive, real estate is the type of industry that sees many ups and downs.

Real Estate 81

Real Estate PR Marketing Marketers 81

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. Market analysis: Analyze the target market, competition, and industry trends.

Transform 70

Transform Affiliate Marketing Shipping Education 70

Rock Content

NOVEMBER 14, 2023

A report by market research company Cowen found that TikTok is adopted even among more cautious ad buyers , with 60% naming TikTok as their preferred location for short videos. And like other companies, we’ll continue to advocate for an ad-supported internet, even with our new subscription offering in the EU, EEA, and Switzerland.

User-Generated 78

User-Generated Advertising Advertisers Influencer Marketing 78

Vertical Response

MAY 10, 2024

You can gather valuable insights about your target audience through market research, surveys, or social media analytics. Slogans can even herald a new marketing strategy or a visual brand assets refresh, like Marriott Bonvoy’s rebranding of its rewards program with ‘Rewards reimagined’.

Branding 74

Branding Transform Communications Copywriting 74

Rock Content

DECEMBER 21, 2020

Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. With global marketing strategies, it is possible to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).

Brand Management 78

Brand Management Branding Management Logistics 78

Scoop.it!

MARCH 17, 2022

A content strategy is a long-term approach that enables you to set audience expectations and select the type of content you will create, promote, and publish. Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Hubspot Marketing

AUGUST 21, 2023

Tells you where your competitors are falling short — which helps you identify areas of opportunities in the marketplace, and test out new, unique marketing strategies they haven't taken advantage of. What is competitive market research? Provides you with a benchmark against which you can measure your growth.

Shipping 98

Shipping Whitepaper Price eBook 98