Remove Market Research Remove Transform Remove Whitepaper
article thumbnail

Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Animalz blog

Twice a year, his team surveys more than 500 B2B marketers and turns the findings into a flagship white paper. This method, built on deep research, close work with account executives, and a focus on trust, has led to 99% net-new logo meetings and steady ARR growth for every account they visit.

article thumbnail

A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

That’s the magic of inbound, and it’s transforming how businesses find new customers. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Here’s a quick example: Imagine someone downloads a white paper from your website.

CRM
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Marketing Opportunities and How Writing Can Help Students in Unexpected Ways

Marketing Insider Group

Students who can confidently say, I know who can help me write my research paper or where to buy cheap essay and thoroughly analyze information well, are already ahead of the game. Lets explore how research paper writing can open up unexpected opportunities in content marketing!

article thumbnail

Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach

Animalz blog

Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. And then outside of that, by putting the customer front center, I actually spend time LinkedIn, messaging people saying, hey, can I get 30 minutes of your time just to just doing market research. And it’s like, why?

B2C
article thumbnail

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

article thumbnail

Crossing the line on creepy: Tuesday’s Daily Brief

Martech

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. That’s all. Read more here. Read more here.

article thumbnail

The data analytics hierarchy: Where generative AI fits in

Martech

This comes through customer feedback, market research and monitoring trends. Companies can upload survey data, feedback questionnaires and even other market research and white papers. Once you understand what happened, the next logical step is to determine why it happened.