The Marketer's Guide to Segmentation, Targeting, & Positioning
Hubspot Marketing
OCTOBER 29, 2020
At this point, you should understand the demographics, psychographics, motivations, and pain points of the segment(s) you’ve chosen to target, which can provide a place to start when it comes to positioning your product or service. If you were in their shoes, why would you choose your product over a competitor’s?
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