Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. In a nutshell, product management is a discipline of solving problems leading with customer empathy.

Product 95

Product SEO Customer Acquisition eCommerce 95

Hubspot Marketing

OCTOBER 29, 2020

While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. The model can also reveal niche markets, uncover new customer or market opportunities, and, ultimately, make your marketing efforts more efficient and cost-effective.

Food 137

Food Non-Profit Marketing Marketers 137

Martech

SEPTEMBER 25, 2023

Even when marketing does manage to attribute their efforts to sales, the attribution will inevitably be challenged. A host of other factors contribute to the sales environment, including: Product quality. Overall market demand. direct marketing, sales calls and web visits). How many saw your product demonstration?

User-Generated 119

User-Generated Finance Marketing Marketers 119

Digital Marketer

SEPTEMBER 8, 2022

The first step in most customer value journeys is building awareness of your products and brand. By not being in traditional retail and competing with brands around the world, you’re the top advocate for your products and the best place for people to learn about you. Then, you place your message in front of them.

eCommerce 80

eCommerce Shoppers Shipping Food 80

Hubspot Marketing

OCTOBER 6, 2022

Organizational structures can use functions, markets, products, geographies, or processes as their guide, and cater to businesses of specific sizes and industries. You might not need an org structure right away, but the more products you develop and people you hire, the harder it'll be to lead your company without this crucial diagram.

Communications 145

Communications Customer Acquisition Management Market Segmentation 145

Hubspot Marketing

AUGUST 21, 2023

Image Source Tips for Writing Your Executive Summary Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business. Be sure to highlight your value proposition, market opportunity, and growth potential. Add the budget and resources you'll need to put your plan in place.

Price 98

Price Finance Marketing Strategy Product 98

CXL

JUNE 2, 2022

In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. The cash-strapped platform had limited budget and no brand awareness outside their local market. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87