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Using data analytics for customer acquisition: Best of the MarTechBot

Martech

This helps in targeting specific customer groups with personalized marketing campaigns and offers. This helps in identifying high-value customers and developing strategies to retain and upsell to them. Market trend analysis: Analyze market data and trends to identify emerging opportunities and threats.

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What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. 36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. Quick Takeaways. Increasing Competition.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

Discover how you can use AI to scale up your marketing game, its pros and cons, and popular examples. What is AI Marketing? AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. I call this employee activation.

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2020 Marketing Trends You Need To Know

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. Quick Takeaways. Source: [link]. Source: [link].

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A Wrap on the Packaging Industry in 2023

Set Up

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

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10 Actionable Tips for Small Business Marketing in 2024

Sachs Marketing Group

Regularly analyzing video performance metrics can help you understand viewer preferences and refine your video marketing strategy accordingly. Utilize Influencer Partnerships Influencer partnerships have become a vital component of digital marketing strategies for small businesses in 2024. Need Help with Your Marketing?