Martech

NOVEMBER 13, 2024

But in the past two years, I’ve seen an explosion of AI “point solutions” in marketing: single-task tools that can create voices, generate videos or design images. While these solutions help increase productivity, they don’t fundamentally change workflows. Other marketers will support pipelines in different ways.

Transform

Martech

JULY 16, 2024

Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement.

Finance

Neil Patel

JUNE 25, 2025

Customer relationship marketing creates tons of benefits for brands, from increased customer lifetime value to a greater competitive edge. Here are a few of the biggest benefits of relationship marketing. Almost any product or service can be commoditized these days. Prompt them for feedback on your products and services.

Shoppers

Neil Patel

JULY 20, 2025

If you’re not using AI in marketing, you’re already falling behind. Artificial intelligence (AI) tools are becoming more and more prominent, and many have functions specifically designed to help marketers better promote their products and services. As you can see, the chatbot responses are all “Automated with AI.”

User-Generated

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Integration and automation tools, like Zapier and Make.

Customer Acquisition

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points.

CRM

Martech

NOVEMBER 11, 2024

I am the first generative AI chatbot for marketing technology professionals. Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Please explain why a marketing performance management platform will help with this launch.

Management

Martech

JULY 1, 2025

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. It’s also a chance to gather early market feedback.

Thought Leadership

Hubspot Marketing

JULY 10, 2025

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. The $3,000 setup fee ensures proper implementation of advanced features.

Price

Litmus

DECEMBER 24, 2024

Ramli John, Founder at Delight Path and author of Product-Led Onboarding However, our research found that only 44% of marketers use lifecycle emails. Awareness Goal: Introduce potential customers to your brand, product, or service. Consideration Goal: Provide content/info to guide customers into considering your product/service.

B2C

Customers.ai

NOVEMBER 18, 2024

Whether it’s syncing with Shopify data, connecting to your email marketing platform, or integrating with social media channels, seamless integration saves time and reduces headaches. User Experience and Ease of Use No one has time for clunky, hard-to-navigate tools. Look for apps that fit smoothly into your existing tech stack.

eCommerce

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Tools like…visitor tracking?

eCommerce

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. All in all, Predis.ai

Digital Marketing

Martech

MARCH 27, 2025

The impact and importance of unstructured data management is going to be my theme in 2025 because I believe generative AI will make this a pressing challenge. We literally cannot treat it with the same care, as that would risk productivity and quality issues, and even greater brand impacts. What do we mean by unstructured data?

CRM

Use Insider

NOVEMBER 13, 2024

Adobe has been one of the most recognizable tech companies for decades, mostly thanks to its Creative Cloud products like Photoshop, Illustrator, and Premier Pro. In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like.

Customer Journey

Use Insider

OCTOBER 25, 2024

Customer data platforms (CDPs) have become a must for many organizations by helping them organize, manage, and make sense of their customer data. But, to actually see value from that data, marketers still need to activate it across channels. These platforms have been around for decades as standalone solutions.

Customer Journey

Lusha

AUGUST 10, 2025

Companies leveraging AI and machine learning in their sales processes report an average 25% increase in revenue, with the global AI market projected to reach $244.22 The best platforms use generative AI to act as personal data analysts, instantly identifying high-value deals and predicting which opportunities are most likely to close.

CRM

Marketing Insider Group

JANUARY 29, 2025

It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. In this article, we share what you need to know about CRM and marketing automation integration, key features, and proven implementation strategies for building lasting customer relationships.

CRM

Campaign Monitor

MAY 27, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025 and may have changed since then. Many online reviews from ecommerce marketers report facing challenges with Omnisend’s steep learning curve and inconsistent customer support. 5 (60+ reviews) What’s “wrong” with Omnisend?

eCommerce

Lusha

AUGUST 10, 2025

Companies leveraging AI and machine learning in their sales processes report an average 25% increase in revenue, with the global AI market projected to reach $244.22 The best platforms use generative AI to act as personal data analysts, instantly identifying high-value deals and predicting which opportunities are most likely to close.

CRM

MarketingOps

APRIL 3, 2025

Field calculations to generate key metrics or scores. In that case, you can use automation tools like Complete Leads to automatically flag the error, prompt users to correct it or block the entry until it meets your required standards. This prevents users from saving a record if the phone number field isnt properly filled out.

CRM

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. Track which resources generate the most engaged leads to refine your content development strategy over time.

Marketing Strategy

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. What Exactly is Inbound Lead Generation? Inbound lead generation flips the script on traditional sales. Cost Generally more budget-friendly. Think of inbound lead generation as a garden.

CRM

Lusha

NOVEMBER 18, 2024

This leads to better results, which generates more data, and so on. Marketing Automation Platforms : Tools like Marketo or Pardot automate marketing tasks such as email campaigns, lead nurturing, and social media engagement, freeing marketers to focus on strategy and creativity.

CRM

Use Insider

JANUARY 9, 2025

It supports channels like SMS, WhatsApp, and push notifications while also offering solid tools for targeting, personalization, and automation. For many use cases, Braze is also more cost-effective than Adobes products. In terms of downsides, Brazes UX is not up to modern standards, making the platform difficult to navigate.

Customer Journey

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. Many users online have shared concerns about SendGrid’s interface and occasional deliverability challenges. 5 (5000+ reviews) ActiveCampaign Sales-focused automation Deep CRM integration $15/month 4.5/5

eCommerce

Martech

MAY 19, 2025

Two companies with one story Last week, I had the opportunity to talk to marketers from two software vendors about their latest product launches. Both made tools designed mainly for departments that were not marketing. Despite that, both had a lot of users in marketing roles.

Finance

Use Insider

JANUARY 20, 2025

Businesses of all sizes use SMS as a marketing channel. However, enterprises face unique obstacles when trying to maximize their text messaging efforts and budget like massive contact lists, huge product catalogs, and customer data spread across many martech solutions.

Customer Journey

Use Insider

JANUARY 3, 2025

With more than 13 years of expertise in delivering personalized messages via mobile channels, Braze has solidified its position as a leader in the mobile marketing industry. Its tools for building personalized user journeys across SMS, WhatsApp, and push notifications are highly advanced and scalable. More consistent support quality.

Customer Journey

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. While ActiveCampaign offers powerful automation capabilities, many online reviews suggest that users struggle with the platform’s complex interface, escalating costs, and limited features.

eCommerce

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. While Klaviyo offers decent tools for e-commerce-specific email marketing, online reviews frequently mention struggles with deliverability and support issues. Free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. According to reviews online, Constant Contact users often struggle with its complex interface and limited automation features. 5 (12K+ reviews) What’s “wrong” with Constant Contact?

CRM

Use Insider

JANUARY 23, 2025

SMS automation can help you generate more revenue, improve customer satisfaction, and maximize your marketing budget. Setting up automated messages that are effective in achieving these goals requires: Choosing the right SMS marketing platform that fits your business needs. Personalized product promotions.

Price

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025 and may have changed since then. According to online reviews, AWeber’s interface is complex and the automation capabilities seem limited. We’ve tested 18 alternatives that might be a better fit for your email marketing needs.

Price

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025 and may have changed since then. According to online reviews, many users struggle with ConvertKit’s learning curve and limited customization. Ready to find your perfect email marketing match? (TL;DR)

Price

Use Insider

AUGUST 5, 2025

With automation, retailers can create hyper-personalized customer experiences without the manual hassle. Automation platforms leverage AI to deliver tailored product recommendations and targeted content. Mobile marketing software. Customer data platforms. Marketing and sales automation.

Retail

Martech

SEPTEMBER 12, 2024

With a large user base, app hosting capabilities and integrations with many of the 14,000 other tools, the company is the first sharpshooter to ride into town and claim the role of sheriff. Integrating more features naturally drives customers to the platform and the core CRM product. Will other CRMs be on the podium?

Marketing Automation Platform