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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111
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How to Design an AI Marketing Strategy

Businesses Grow

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.

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The Changing Role of the CIO and Aligning Organizational Priorities

Adobe Experience Cloud Blog

Author: Greg Higham Because digital business is so omnipresent in how companies operate today, many of the traditional C-level roles have begun to overlap. In the bad old days, IT tended to work in a bit of a silo. Also, work to ensure that you have complete transparency across all of your activities. IT in a Silo.

CMO 133
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My Favourite Marketing Metric

Adobe Experience Cloud Blog

As the amount of computing power and number of solutions targeted at the front office increases, so too has the appetite to measure sales and marketing productivity and effectiveness. A Multidude of Marketing Metrics. Today’s marketing meetings are often full of ratios, metrics and numbers floating around like a math class.

Finance 100
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The Optimizely Podcast - episode 26: digital evolution in a climate of rapid change

Welcome Software

How's it going, gentlemen? How are you? How about you Deane? How's it going? Netcel are a digital product and experience development company, so we build everything from kind of websites through to integration with CRM, marcoms, basically building digital experiences on the Optimizely platform. You are, Deane.

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The Optimizely Podcast - episode 26: digital evolution in a climate of rapid change

Welcome Software

How's it going, gentlemen? How are you? How about you Deane? How's it going? Netcel are a digital product and experience development company, so we build everything from kind of websites through to integration with CRM, marcoms, basically building digital experiences on the Optimizely platform. You are, Deane.

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How SMEs Can Improve Marketing Efficiency within Budget

Digital Marketer

Marketing is a vital element of any SME’s operation—especially if you’re just starting out. Marketing is a way to get your name out there, reel in new customers, convert browsers to buyers, and build a core of loyal customers who will sustain your business through thick and thin. Let’s take a look.