Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. There are probably as many answers to this question as there are marketers, but here is what Ive observed. Customer interviews allow you to focus on one customer at a time and uncover their unique journey.

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. This has been a cornerstone of digital strategy for years — and with good reason.

Analytics 117

Analytics Marketing Mix Customer Journey Education 117

Search Engine Land

OCTOBER 14, 2022

In 4 smarter ways to measure SEO effectiveness , I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each to improve your analytical insights. SEO’s impact on other channels. SEO CAC (customer acquisition cost).

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Focus on the Buyer.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Moz

JANUARY 14, 2020

This tells us that the majority of websites have now caught up with what the top-performing websites were doing five years ago. So, what are the top performing websites doing differently now? These points of differentiation are likely to become the major shifts in the online marketing mix over the next 5 years.

Retail 69

Retail Marketing Mix User-Generated PR 69

Unbounce

SEPTEMBER 19, 2023

So let’s talk about SEO. For some writers, it is the bane of our existence, but there’s other writers who love it, who love working within that structure, who love seeing that tangible results that you get once you optimize your article for SEO, and for me, I definitely fall somewhere towards the middle. I love this one.

Copywriting 93

Copywriting SEO Price User-Generated 93

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Create Content that Addresses Your Customer Journey.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10