Adobe Experience Cloud Blog

NOVEMBER 8, 2011

Well, being a marketer at Marketo, the answer, one would assume, is the business marketer. Take some white paper bits, condense it to a paragraph, throw in a few bullet points. So, I have to create a compelling piece of B2B content? Uh huh, got it. Done and done. Seriously though, B2B = businesses selling to businesses.

Whitepaper

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

by Maria Pergolino Evolving your B2B marketing mix is becoming more of a requirement than a nice-to-have in today’s changing business climate. Without their stamp of approval, the long-term nature of some digital marketing will likely erode confidence and can lead to program funding cuts.

Digital Marketing

Marketing Insider Group

SEPTEMBER 20, 2012

Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. Be sure and use verbiage that explains exactly WHAT they will receive once they click, Do not be ambiguous and make sure you are using a compelling tactic (Demo / Free Trial / Free Study), “White Papers” are NOT very compelling.

Whitepaper

Martech

FEBRUARY 19, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. So, adding more to your marketing mix is easy, right? Building a robust pipeline of customer stories takes skillful go-to-market coordination. dimensional research).

Whitepaper

Adobe Experience Cloud Blog

JANUARY 24, 2012

For b-to-b organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a very skeptical market. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.

Thought Leadership

Martech

FEBRUARY 16, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. So, adding more to your marketing mix is easy, right? Building a robust pipeline of customer stories takes skillful go-to-market coordination. dimensional research).

Whitepaper

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning.

Whitepaper

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. It can include 140 character tweets, photos, brief product updates or FAQs.

Whitepaper

Marketing Insider Group

JULY 19, 2011

Are blogs an important part of your marketing mix? Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results. This is ahead of more costly webinars, virtual events, whitepapers, videos and research reports.

Inbound Marketing

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. Tags: Modern B2B Marketing Social Media B2B blog.

Thought Leadership

Martech

FEBRUARY 12, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. So, adding more to your marketing mix is easy, right? Building a robust pipeline of customer stories takes skillful go-to-market coordination. dimensional research).

Whitepaper

Adobe Experience Cloud Blog

NOVEMBER 12, 2012

by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call “Big Rock Content Pieces”. At Marketo, we take our large content pieces and create cheat sheets, smaller whitepapers, visual slide decks, webinars, blog posts, infographics, and more.

Whitepaper

Marketing Insider Group

NOVEMBER 25, 2020

If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report. Then, keep reading to learn about 4 ways can use digital marketing to stand out.

Digital Marketing

Adobe Experience Cloud Blog

AUGUST 7, 2015

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.

Thought Leadership

Marketing Insider Group

AUGUST 20, 2020

Most B2B organizations use a marketing mix of multiple strategies, the most common being email campaigns, content marketing, and in-person events. There are twists and turns and some customers even backtrack before they make a final purchasing decision.

Whitepaper

Marketing Insider Group

DECEMBER 1, 2010

I especially was glad to see content programs listed under your insight-driven marketing comment. The “we need a white paper now&# or “let’s pull together a XX&# directives tend to be reactive instead of proactive in many B2B marketing environments. Have a great holiday season.

Transform

Marketing Insider Group

JUNE 29, 2010

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Sometimes, inbound demand generation isn’t enough to fill our funnels. And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists.

Telemarketing

Litmus

OCTOBER 25, 2022

Behavioral messaging is an essential part of the overall marketing mix, with behavior triggers often driving the highest engagement metrics. When there are kind souls who reply with what they do like, add them to your portfolio, white papers, reports, testimonials, performance reviews! pic.twitter.com/cJEs9qPKXr.

Whitepaper

Adobe Experience Cloud Blog

JANUARY 27, 2010

By eliminating the need for registration in order to obtain your whitepapers, eBooks, and other valuable content, you are making the effort to build relationships with people before you have them in your database. How have you incorporating seed nurturing into your marketing mix?

Whitepaper

Marketing Insider Group

JUNE 3, 2010

Use the key insights from your surveys to create whitepapers on the top pain points. Remember the tip from yesterday about surveying and interviewing your customers? Videotape your interview and post it online. You don’t need to sell your solution if you can engage your prospects and demonstrate that you understand their needs.

Content Marketing

Search Engine Land

JUNE 26, 2024

For instance, a detailed white paper can be broken down into a series of blog posts or infographics, making the information more accessible and extending the white paper’s reach. Individuals consume content differently, so it is important to make sure you have a wide type of marketing mix to engage your audience.

Gen Z

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  There is nothing that can drag a sales (or marketing) engine to a grinding halt than having to focus on too many marginal leads.    Ask any big ticket sales person if they would rather have 10 appointments with VP level decision makers or 50 leads of VPs that have downloaded a whitepaper. 

Thought Leadership

Vertical Response

APRIL 12, 2024

Integrating Traditional and Modern Approaches Despite digital marketing often being the center of attention, traditional marketing techniques continue to be relevant. The Role of Print and Event Marketing While digital platforms offer expansive reach, nothing beats the personal touch of print marketing.

Marketing Strategy

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. One trick is to compile a list of all the best content from previous campaigns that you already have on hand. Make sure you cover each buying stage.

Telemarketing

Rock Content

APRIL 2, 2020

CMO Council refers to this as the “shotgun” approach—marketing to an audience with a high volume of content that isn’t necessarily resonating with them. To avoid this common challenge, we suggest adding interactivity into your content marketing mix. So how do you combat this?

Content Marketing

Hubspot Marketing

APRIL 21, 2022

Whitepapers. It has the feature to draw and insert different types of diagrams into documents, which can be translated into a content map to align your marketing mix with your goals. Your purpose now is to help them narrow down the solution that works the best and provides them the most value.

Price

Marketing Insider Group

AUGUST 12, 2010

Read: Trade show leads, Whitepaper downloads etc, etc) Alternatively, my recommendation for my clients is go where their buyers are and develop a demand generation program (not lead gen) where you engage potential prospects throughout the whole decision making process and always be present. In fact in the long run it costs a lot more.

Telemarketing

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Telemarketing

Unbounce

SEPTEMBER 19, 2023

She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. And I’m not sure what our listening audience, what their mix of direct versus paid traffic is, but our organic and direct traffic at Unbounce is about 65%.

Copywriting

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. Being Top-Heavy. Top-of-the-funnel heavy, that is.

Marketing Strategy

Marketing Insider Group

SEPTEMBER 30, 2010

Christina Pappas Oct 4 2010 There are a couple other tactics that I have tried to ‘bridge the gap’ between sales and marketing. So, I took everything I had given them; scripts, datasheets, whitepapers, competitor data, etc. First, I did their job for 1 day per month. and sat in their seat and made calls.

Marketing

Adobe Experience Cloud Blog

MARCH 14, 2013

For example, the fact the prospect attended last week’s webinar may have more to do with them becoming a lead than the whitepaper they downloaded and tradeshow they attended 12 months ago. Full Market Mix Modeling. This equation shows that, without Marketing, Company X would have made $125M in sales. Distribution.

Non-Profit

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. Being Top-Heavy. Top-of-the-funnel heavy, that is.

Marketing Strategy

Marketing Insider Group

JULY 9, 2024

Whether you’re attending a trade show, hosting a seminar, or participating in an industry conference, your approach to event marketing can significantly impact your ROI. Repurpose Content: Use the content generated at the event for future marketing efforts.

Event Marketing