Remove Marketing Plan Remove Marketing Strategy Remove New Technology Remove User-Generated
article thumbnail

Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

article thumbnail

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Source: Wyzowl.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

According to a study done by the Aberdeen Group, companies using video require 37 percent fewer visitors to achieve the same results, because conversion rates for users of video are higher (4.8 percent) than non-users of video (2.9 Targeting your audience effectively is crucial to your entire marketing plan.

article thumbnail

Why CMOs must cross the technical divide

Martech

The days of a CMO delegating the martech strategy to their MOps team are at an end. The emergence of generative AI, particularly ChatGPT , has changed everything. This article explores why today’s CMOs should prioritize marketing technology strategy and create internal policies for using generative AI.

CMO
article thumbnail

17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. I call this employee activation.

article thumbnail

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

article thumbnail

12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion. Content Experience.