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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

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Buzz Marketing: Thought Leadership with Paul Dunay

Adobe Experience Cloud Blog

Emerging markets at the time was a nice term for dotcoms where we provided a full suite of services ranging from naming to identity creation to web site design to public relations and marketing plans and lastly advertising. What techniques and technologies can marketers use to take their marketing to the next level?

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The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance

Adobe Experience Cloud Blog

I like new technology, and I like gadgets. As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm.

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Five Critical Marketing Mistakes to Avoid in 2023

Trade Press Services Newsletter

Mistake #3: Not Making Time for Learning Marketing is an ever-changing arena, and it’s crucial to keep up with new trends. Without continuous learning and professional development, marketers can get stuck in old patterns, struggle with new technologies and limit personal and organizational success.

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The New Brand Building in the Era of Engagement

Adobe Experience Cloud Blog

Marketers themselves recognize the power of technology to impact their success in the future—as demonstrated in the results from the recent survey conducted by the Economic Intelligence Unit on behalf of Marketo: More than 80% of marketers will rely on technology to engage customers in conversations and build advocacy and trust with customers.

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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

Targeting your audience effectively is crucial to your entire marketing plan. According to AdAge, 40% of the average marketer’s budget is wasted. One of the biggest ways to cut down on marketing budget waste is to stop wasting resources on unutilized platforms. Digital Marketing b2b'

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The New Four Pillars of Marketing Operations

MarketingOps

Collaborating with the team at MarketingOps.com and other thought leaders (listed below), we discovered our experiences and successes were not isolated. This collective insight led to the development of an updated framework, the new four pillars of marketing operations.

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