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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Source: Wyzowl.

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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

Currently, around 73% of those making B2B buying decisions are millennials. You also need either an eCommerce framework to sell physical products or a self-guided experience for users so they can purchase your app or service. The good news is that these outcomes are not out of reach for B2B SMBs. Investing in Digital Marketing.

Transform 110
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The modern search landscape: How and where to reach your target audience

Search Engine Land

In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. However, nearly 40% of U.S.

Shoppers 112
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How to Become a Great Marketer in 2019

Power Digital Marketing

Marketing is a broad field with a seemingly never-ending list of must-try strategies that are obsolete once new technology hits the market or channels such as Google or Facebook change algorithms. As marketers, keeping up these trends, fast-paced markets and the needs of your brand can be overwhelming.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. I call this employee activation.

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2020 Marketing Trends You Need To Know

Marketing Insider Group

But aspects more traditionally considered as marketing’s domain are cited too: up-to-date technology, personalization, an easy mobile experience, brand image, and design all add up to the overall customer experience. In other words, you need to consider CX in every aspect of your marketing strategy. Source: [link].