Adobe Experience Cloud Blog

NOVEMBER 21, 2013

He pointed out integration, personalization, and migration/automation as some of the key trends in the marketing technology space today. He then went into a deep discussion around LUMA Partners’ Marketing Technology LUMAscape. How do you market to these new self-educating buyers? You Need Technology That Scales.

Outbound Marketing 133

Outbound Marketing Inbound Marketing Marketing Marketers 133

Duct Tape Marketing

MAY 4, 2016

Further Reading: Content Marketing category on Duct Tape Marketing. Content Marketing Tools You Can’t Live Without. How to Create an Easy Content Marketing Strategy you will Actually Use. SEO 2016: Learn search engine optimization with smart internet marketing strategies. Six SEO Rules for 2016.

Advertising 52

Advertising Advertisers Partner Marketing SEO 52

Duct Tape Marketing

AUGUST 6, 2014

Kurian Mathew Tharakan is a Sales & Marketing Consultant, Speaker & Facilitator, and founder of the marketing strategy firm StrategyPeak Sales & Marketing Advisors. Tharakan directed the sales and marketing programs for the Alberta practice of an international professional services firm.

Direct Mail 63

Direct Mail Advertising Advertisers eBook 63

Duct Tape Marketing

AUGUST 25, 2015

I’ve used a framework I call The Marketing Hourglass for about a decade to describe how to think about moving your prospects and customers logically through the stages I call know, like, trust, try, but, repeat and refer. You can read more on the Marketing Hourglass here.

Marketing 74

Marketing Marketers Education eBook 74

Customers.ai

JANUARY 17, 2024

Image Source: Marketing Evolution It’s important to note, this shift is not just about adapting to new privacy norms; it’s about turning a challenge into an opportunity to understand audiences on a more nuanced level. What does this mean for marketing agencies? Partner marketing opens up opportunities you wouldn’t have otherwise.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Adobe Experience Cloud Blog

JANUARY 25, 2010

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities.

CRM 81

CRM Social Media Marketing Marketing Automation Platform Communications 81

Duct Tape Marketing

APRIL 14, 2022

Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. Key Takeaway: Marketers today have a choice. Marketing Podcast with Robert Glazer.

Affiliate Marketing 89

Affiliate Marketing Marketing Marketers Partner Marketing 89

CXL

JUNE 2, 2022

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Sprout Social

JULY 25, 2016

What Exactly Is Co-Marketing? Co-marketing is the process of building strategic relationships with other entities, typically separate companies or organizations relevant to your own. This marketing strategy is used to help you increase your brand’s overall reach.

Branding 65

Branding eBook Marketing Marketers 65

Duct Tape Marketing

MARCH 1, 2016

Influencer Marketing – This includes the practice of building relationships with individuals and outlets that can influence pre-established communities. Partner Marketing – This includes co-marketing activities run in collaboration with strategic marketing partners.

Non-Profit 52

Non-Profit eBook Education User-Generated 52