Marketing Insider Group

SEPTEMBER 20, 2012

Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. Be sure and use verbiage that explains exactly WHAT they will receive once they click, Do not be ambiguous and make sure you are using a compelling tactic (Demo / Free Trial / Free Study), “White Papers” are NOT very compelling.

Whitepaper 82

Whitepaper Customer Marketing Mix Traditional Marketing 82

Marketing Insider Group

SEPTEMBER 15, 2010

At the same time, it is just another marketing channel. The reason I believe marketers are so confused about social media is because of this paradox. So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies. Channel: not every marketer belongs on Facebook.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. It used to be so easy.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

JULY 19, 2011

Are blogs an important part of your marketing mix? Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results. Because customers want it, because it’s cheaper than other marketing tactics and because it works.

Inbound Marketing 81

Inbound Marketing Whitepaper Marketing Mix B2C 81

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

Whitepaper 145

Whitepaper Content Marketing eBook User-Generated 145

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Market to them and never forget that even in B2B, human beings still make the decisions. Instead create personas of people that buy your solutions or products.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Often, this includes resources such as articles, eBooks, and whitepapers.

Whitepaper 100

Whitepaper Key Performance Indicator Direct Mail eBook 100

Hubspot Marketing

MAY 9, 2023

As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems.

Whitepaper 127

Whitepaper Transform Promotion Marketing 127

Adobe Experience Cloud Blog

JANUARY 27, 2010

Using these techniques, you can design “drip marketing” campaigns that help buyers educate themselves before they ever share their contact information with you. How have you incorporating seed nurturing into your marketing mix? Visitors that use specific search terms can see different promotions that generic visitors.

Whitepaper 92

Whitepaper Thought Leadership Education eBook 92

Martech

FEBRUARY 16, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. Dig deeper: A B2B marketer’s guide to long-form content 2.

Whitepaper 97

Whitepaper Education Marketing Mix Traditional Marketing 97

Martech

FEBRUARY 19, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. Dig deeper: A B2B marketer’s guide to long-form content 2.

Whitepaper 96

Whitepaper Education Marketing Mix Traditional Marketing 96

Marketing Insider Group

JUNE 29, 2010

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  And why is it important to marketers?   Can you give marketers three tips to connect with these hard to reach decision makers? .  Respect their time. 

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Marketing Insider Group

AUGUST 12, 2010

So marketing sends more. So marketing tightens the quality standards and sends fewer but higher quality leads. My advice is to B2B Marketers is to follow this natural ebb and flow. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away.

Telemarketing 77

Telemarketing Customer loyalty Marketing Marketers 77

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Martech

FEBRUARY 12, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. Dig deeper: A B2B marketer’s guide to long-form content 2.

Whitepaper 86

Whitepaper Education Marketing Mix Traditional Marketing 86

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Marketing Insider Group

NOVEMBER 25, 2020

If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report. Then, keep reading to learn about 4 ways can use digital marketing to stand out. And if something’s not working?

Digital Marketing 116

Digital Marketing Whitepaper Communications Marketing 116

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. The possibilities are endless, and creative B2B marketers will think of many more.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Rock Content

APRIL 2, 2020

In our recent partnership with CMO Council, we set out to discover the top challenges that marketers are facing. As marketers, we are inundated with content: the strategy of it, the creation of it, the promotion of it, and most importantly, the analysis and testing of it. Marketers Aren’t Sure If Content is Engaging Their Audience.

Content Marketing 52

Content Marketing Whitepaper CMO Transform 52

Marketing Insider Group

AUGUST 20, 2020

The lack of rightful accountability is often quite prevalent in marketing and sales. This can also make it quite difficult for marketing teams to be totally honest with themselves and identify weak strategies. This can also make it quite difficult for marketing teams to be totally honest with themselves and identify weak strategies.

Whitepaper 110

Whitepaper Customer Journey B2C Marketing Mix 110

Adobe Experience Cloud Blog

AUGUST 7, 2015

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.

Thought Leadership 134

Thought Leadership Whitepaper User-Generated Marketing Automation Platform 134

Marketing Insider Group

JULY 27, 2010

Many B2B Marketers just stop here and give up. Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Adobe Experience Cloud Blog

NOVEMBER 12, 2012

by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call “Big Rock Content Pieces”. At Marketo, we take our large content pieces and create cheat sheets, smaller whitepapers, visual slide decks, webinars, blog posts, infographics, and more. We would love to hear!

Whitepaper 122

Whitepaper Thought Leadership Marketing Mix Promotion 122

Marketing Insider Group

SEPTEMBER 30, 2010

If you think marketing is much more important than sales, update your resume. If you think marketing objectives are about something other than sales, then it’s time to start networking. And…Marketing needed lots of help. So I followed my frustration into a marketing career and have never looked back.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78

Marketing Insider Group

DECEMBER 17, 2020

We use the word “content” all the time in B2B digital marketing. Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Whitepapers are typically denser than blogs but more concise than an eBook.

Whitepaper 117

Whitepaper eBook Marketing Mix Thought Leadership 117

Unbounce

SEPTEMBER 19, 2023

/ AI marketing Unprompted: 7 specialized AI tools you need to try By Paul Park. Ask him what he’s up to at any given moment and you’ll get answers ranging from folding paper dragons (y’know, origami) to catching up on the latest cool tech, and finding other ways to channel his inner geek. Updated on September 20, 2023.

Copywriting 93

Copywriting SEO Price User-Generated 93

Adobe Experience Cloud Blog

MARCH 14, 2013

by Jon Miller (@jonmiller) Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. As a result, perhaps the most common question marketers ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI) ?”.

Non-Profit 134

Non-Profit Direct Mail Marketing Mix Marketing 134