Search Engine Land

DECEMBER 5, 2023

This white paper from Search Pilot presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29% for the companies that ran these tests. Visit Digital Marketing Depot to download 8 New Winning SEO Tests. Are you looking to improve your website’s SEO and increase organic traffic?

Whitepaper 109

Whitepaper Digital Marketing SEO Marketing 109

Search Engine Journal

JANUARY 27, 2022

Tired of the same old B2B whitepapers? The post 10 Creative Whitepaper Ideas To Score Big With Your B2B Audience appeared first on Search Engine Journal. These ideas will help your content stand out and drive more leads.

Whitepaper 88

Whitepaper Content Marketing Marketing Marketers 88

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. Visit Digital Marketing Depot to download T he Definitive Guide for Writing and Designing Emails That Convert. But breaking through crowded inboxes is harder than ever.

Whitepaper 90

Whitepaper Digital Marketing Email Marketing Marketing 90

Search Engine Land

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. Visit Digital Marketing Depot to download T he Definitive Guide for Writing and Designing Emails That Convert. But breaking through crowded inboxes is harder than ever.

Whitepaper 90

Whitepaper Digital Marketing Marketing Marketers 90

Adobe Experience Cloud Blog

MARCH 16, 2017

Author: Graham Gallivan As a marketer or an IT professional, you know how important it is to choose a marketing platform that supports you and your organization’s needs both now and into the future. If your organization is like many, it has made its marketing platform the heart of its marketing technology stack.

Whitepaper 120

Whitepaper Thought Leadership CRM Marketing 120

Marketing Insider Group

JUNE 13, 2017

But, when you’re creating more comprehensive and valuable material (like guides, whitepapers, case studies, and reports), it might benefit your lead generation strategy more if you put it behind a signup […]. The post What Makes a Great Whitepaper? appeared first on Marketing Insider Group.

Whitepaper 88

Whitepaper Education Marketing Marketers 88

Search Engine Land

MAY 11, 2023

With Google dominating the search engine market share, it’s no wonder that every business wants to appear in its search engine results pages as much as possible. This white paper from Semify provides practical insights on how to win in both categories by exploring the relationship between SEO and PPC.

Whitepaper 95

Whitepaper Digital Marketing SEO Marketing 95

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Adobe Experience Cloud Blog

FEBRUARY 3, 2011

To avoid extinction and survive in the digital age, Forrester explains that you must take the following approach: employ Adaptive Brand Marketing. Forrester defines Adaptive Brand Marketing as a flexible approach in which marketers respond quickly to their environment to align consumer and brand goals and maximize return on brand equity.

Whitepaper 99

Whitepaper CMO Branding Customer 99

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read?

Whitepaper 144

Whitepaper eBook Transform Inbound Marketing 144

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. Let’s apply this idea to our product demo and marketing plan examples. Sound right?

Whitepaper 144

Whitepaper Marketing Plan Education Thought Leadership 144

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Search Engine Land

NOVEMBER 15, 2023

GA4 provides: A new event-based data model for more accurate tracking across devices Streamlined account structure and reporting Advanced AI-driven insights and predictive analytics Simplified conversion tracking This new whitepaper from MoreVisibility walks through the key changes in GA4 and how they can benefit your business.

Digital Marketing 93

Digital Marketing Whitepaper Analytics Marketing 93

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Podcasts have a lot of upside for B2B marketers. Why we care.

Whitepaper 128

Whitepaper Information Technology Retail Marketing 128

Martech

AUGUST 3, 2023

Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. You have: Company emails Personal emails Emails you acquired with a paid transaction Emails somebody gave you to get a free white paper Emails from append services They don’t all have the same value.

Whitepaper 90

Whitepaper Price Email Marketing Marketing Strategy 90

Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. Watch your marketing efforts drastically improve by being aware of and avoiding these five mistakes. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.

Transform 111

Transform Whitepaper Direct Mail Marketing 111

SmartBrief - Marketing

JULY 20, 2023

What is a mid-year marketing checkup? A marketing checkup isn’t unlike your regular twice-yearly dental checkups. You’ll take an inventory of all your marketing programs and campaigns run to date: The content you’ve created including assets such as emails and landing pages. Then you can make changes.

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Influencer Marketing 120

Influencer Marketing Whitepaper User-Generated Marketing 120

Search Engine Land

OCTOBER 11, 2023

Many marketing teams are operating blindly, making changes without measuring impact. This whitepaper from SearchPilot explains how SEO A/B testing provides a disciplined, data-driven approach to avoid losses and boost results. Seemingly insignificant changes waste time and money.

Whitepaper 91

Whitepaper Digital Marketing SEO Analytics 91

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

Whitepaper 114

Whitepaper Thought Leadership Advertising Advertisers 114

Industrial Marketer

OCTOBER 26, 2021

Is account based marketing a way out of how uncomfortable lead generation has become? Let’s face it: We all know when we are being marked as a lead.

Whitepaper 98

Whitepaper Marketing Marketers 98

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing. The following are statistics drawn from 1350+ U.S.

Whitepaper 119

Whitepaper eBook User-Generated Marketing 119

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. Ready to get started?

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Today, we delve into the future of content marketing, a future where personalization reigns supreme.

Whitepaper 101

Whitepaper User-Generated eBook Health 101

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Management 139

Management Whitepaper Marketing Automation Platform CRM 139

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. But they often surprisingly not judged on how well the overall content marketing program works. What a Content Marketing Agency Does.

Content Marketing 108

Content Marketing Whitepaper Marketing Marketers 108

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place 113

Place Content Marketing Non-Profit Whitepaper 113

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing. The following are statistics drawn from 1350+ U.S.

Whitepaper 72

Whitepaper eBook User-Generated Marketing 72

Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Are your marketing efforts aligned with your customer’s goals? The implications of serotonin in marketing are complex and not fully understood.

Customer Journey 132

Customer Journey Customer Whitepaper Marketing 132

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Social Media Marketing 107

Social Media Marketing B2C Whitepaper Marketing 107

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Digital analytics provides performance-based metrics based on a campaign in the market. Dig deeper: Marketing analytics: What it is and why marketers should care 2. Reaching buyers today is difficult.

Marketing Strategy 138

Marketing Strategy Whitepaper Key Performance Indicator Analytics 138

Content Marketing Institute

OCTOBER 16, 2020

This week, CMI is wrapping up Content Marketing World, but today we’re talking white papers, how content saved The New York Times, and a new stack as content production ramps up.

Whitepaper 118

Whitepaper Content Marketing Product Marketing 118

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Download this post by entering your email below Do not worry, we do not spam. million writers to choose from.

Place 72

Place Whitepaper Finance Price 72

Pam Didner

AUGUST 16, 2020

Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. Q1: How can a marketer understand segments that he never interacted before? . A: If you want to sell something to a different country, the best way is to travel to that country to see the market first hand.

Content Marketing 118

Content Marketing Whitepaper Marketing Marketers 118

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.

Whitepaper 121

Whitepaper User-Generated Transform Marketing 121