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Building A People-Centric Culture: From Employees To Contributors

Duct Tape Marketing

You think of some of what we've talked about has really been attributed to millennials. We know that diverse teams are better performing than non-diverse teams. John (14:56): I know in my organization, most of the members of our team are fit into the millennial generation, age wise. So you want to get more profitable?

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In-game advertising: A marketer’s guide

Martech

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. Advergames Rather than integrating the ads into an already existing game, advergames are games specifically designed to promote a brand or product. Video games aren’t just fun. Get MarTech!

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

The data also reveals some good news for advertisers using audio formats for their campaigns. Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. by September when non-essential brick-and-mortar shops had mostly resumed trading.

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Comprehensive Guide to NFTs for Marketers

Neil Patel

NFT stands for non-fungible tokens. Plenty of big brands are using this technology to drive their marketing strategies. Here’s six ways brands are using NFTs to drive brand awareness and profits. But times are changing, and Bicycle wants to reach a younger audience , many of whom are interested in new technology like NFTs.