Survey: Shoppers open to using AI search to discover products
Search Engine Land
MAY 23, 2024
Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of Gen Z were most familiar; 74% of Baby Boomers were unfamiliar with it. While 36% of respondents haven’t used AI search, 25% of consumers have – and mainly to test out the new technology.
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