Remove Millennials Remove Pharmaceutical Remove Price Remove Product
article thumbnail

The B2B case for retention marketing: 7 key tactics

Martech

Millennials and Gen Z are rapidly entering the B2B buying group. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place.

Gen Z 113
article thumbnail

Transcript of Building Accountable Leadership to Transform Your Business

Duct Tape Marketing

The last few years there have been a lot of management consultants charging a lot of money to train leaders how to work with this next generation of workers coming in, the millennials coming in. I think what has also been missed, right, because you know the millennials have gotten a lot of attention.

article thumbnail

12 Niche Marketplaces to List Your B2B Services

Neil Patel

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Bulk Pricing. Speak to More Customers.