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The B2B case for retention marketing: 7 key tactics

Martech

Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. In short, a maniacal focus on the core business is essential.

Gen Z 118
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How AI insights improve decision making

Sprout Social

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

Transform 112
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This day in search marketing history: February 10

Search Engine Land

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Previously, he had been in charge of search products at Google. After Nine Years, Google’s Udi Manber Moves On 2015: Manber was VP of Engineering at YouTube.

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The 17 Best Affiliate Marketing Programs For Beginners

Jeff Bullas

The affiliate marketing programs in this article are the easiest ones to use and feature products that are among the easiest to get clicks for. It is a process where you promote someone else’s product or service and earn a commission when someone decides to purchase by clicking on your link. What is the commission rate?

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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

In 2015, my company, BlueCloud Health , worked with 2 entrepreneurs who had just identified a problem – over half the medicines in Nigeria were counterfeit, made worse by Africa’s fragmented and poor pharmaceutical supply chains. . They founded an e-health drug procurement company called DrugStoc to tackle this problem.

Health 202
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The Adventures Of The World’s Greatest Negotiator

Duct Tape Marketing

He trained their people and there was a guy named Walt sire and together they created the behavioral sciences unit because his whole thing was, he used to quote this thing from Arthur Miller to understand the price. And he always said that he'd rather have a piece of crap product. You have to understand the player.

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How to Use Cialdini’s Principles and A/B Testing to Increase Sales and Conversions

Duct Tape Marketing

The reason why you get free stuff (newsletters, eBooks, guides) all the time in your inbox is because of some marketer wanting you to return the favor by either trying out their product, subscribing to their stuff or sharing their stuff on social media. Especially for a SaaS product, the primary CTA should be demo/trial.