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5 ways jump start AI adoption

Martech

Just as digital-native companies like Airbnb revolutionized traditional industries, AI-native companies with AI-native marketing teams will reshape the future. At last year’s MAICON, Dan Slagen shared the story of Tomorrow.io, an $80 million company with only four marketers. Leadership did the same.

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Real-world insights from deploying custom GPTs for GTM

Martech

It requires both a strategy to revamp your new buyer journey and building real AI proficiency inside your marketing org — a skillset that’s becoming a career-defining edge in B2B marketing roles. What does AI-powered marketing actually look like in practice?

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How I localized AI-generated emails for international markets without losing the human touch

Hubspot Marketing

The Hidden Complexity of "Just Localizing" What we were really doing was asking an AI model — trained predominantly in English — to speak other languages as naturally as a native marketer would. Our first attempts fell flat.

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Trustpilot vs Google Reviews: What’s Best for Your Business?

SocialPilot

Google Business Profiles are highly visible but lack native marketing or benchmarking features. Here’s how Trustpilot and Google Profile connect with your CRM, e-commerce, and marketing tools. Integration & Compatibility with Business Tools Scalable review management needs smooth integration with existing systems.

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5 best CRMs for private equity businesses in 2025

Hubspot Marketing

Native Marketing Hub Integration: Seamlessly create and track investor newsletters, fund performance reports, and LP communications without switching platforms, while monitoring engagement metrics to understand which investors are most actively following your updates.

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The Website Is No Longer the Marketing Hub: How AI Is Reshaping Customer Journeys

Duct Tape Marketing

Introduction: The Shift from Web-Centric to AI-Centric Marketing 2. Building AI-Native Marketing Assets 5. Rethinking Marketing as an Ecosystem 6. Conclusion: Marketing That Moves With the Customer 1. AI-native tools are interactive and value-delivering in real time. Table of Contents 1.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Native Marketing. Native marketing is when brands pay reputable publishers to collaborate in the creative process of crafting a sponsored article or video that covers one of the publisher’s main topics and looks like a regular piece of content on their website.