article thumbnail

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

of companies reporting this change, followed by “changing partners” (42.9%), “changing marketing promotions” (40.3%), and changing distribution (33.6%). The post Marketers Spend on New Technologies While Battling Usage and Impact Challenges appeared first on The CMO Survey. Consistent with these levels, 25.6% two years ago.

article thumbnail

Here’s what happened at B2BMX 2024

Martech

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day. Here are my takeaways.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AR-powered gift cards for the holidays and beyond

Martech

. “There’s some really interesting stuff there because you are delivering this experience directly to a smart phone and if you can personalize it, there’s so much marketing that goes on inside and outside the stadium to create fan engagement, to get people to the game, to promote concessions at the game.” ” Get MarTech!

Transform 101
article thumbnail

SMS marketing – what it is and why you should care

illumin

Some of the most effective marketing messages to send via SMS are: Surveys Remarketing Discounts or sales Exclusive promotions Why marketers choose SMS marketing There are several reasons why SMS marketing is a good choice for marketers looking for another avenue for customer communication.

article thumbnail

6 ways to use ChatGPT for Amazon marketing

Search Engine Land

As with all new technologies, the AI chatbot has pros and cons. Find social influencers for product promotions Social media influencers can significantly impact product sales in the ecommerce sector, but finding them can be tricky and time-consuming. Limitations aside, ChatGPT can be a helpful marketing tool for Amazon sellers.

article thumbnail

How to assess your organization’s AI readiness with the 5P framework

Martech

This collaborative approach fosters buy-in and promotes a culture of innovation. The more user stories you collect before setting up new tech, the more your requirements will be better defined. Dig deeper: 5 practical marketing tactics to accommodate new technologies and AI 3. How will data flow in? How will it flow out?

Transform 116
article thumbnail

What is the future of affiliate marketing in 2022?

OnPassive Marketing

With new technologies and platforms coming into the market, affiliate marketing is growing more and more popular. Virtual reality is one of the newest technologies that is used a lot in affiliate marketing. This technology has many potential uses for affiliate marketing, including online marketing and sales promotions.