The Marketer's Guide to Segmentation, Targeting, & Positioning
Hubspot Marketing
OCTOBER 29, 2020
Lifestyle traits , such as hobbies, entertainment preferences, and non-work activities. First, however, you must decide which segments are worth targeting with your marketing. Would it yield enough profits if the segment were to convert? Is it accessible by all members of Marketing and Sales? Positioning. Panera Bread.
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