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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies.

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Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

Infographics are easy to consume, but customers will read long articles and white papers as long as they are interesting and helpful. This is the new marketing: it’s more about educating than broadcasting. Maximize your content: Create good content and turn it into a white paper, then take chunks and make them blog posts.

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How to Make Your B2B Content Marketing More Successful

Adobe Experience Cloud Blog

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. Director of Marketing, to teach you everything you need to know about delivering relevant content.

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What Do Experienced Marketers Do Differently? New Research (plus tips from 9 veteran content pros)

Orbit Media Studios

The majority of content marketers with 10+ years of experience write long form guides. They are likely more comfortable writing case studies, ebooks and whitepapers. The most experienced marketers are the most collaborative There is a correlation between years of experience and working with a professional editor.

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The Problem With The Story You Are Telling

Marketing Insider Group

Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story. They will be engaged by your content, and Google will notice that – as well as when they share it — which will naturally and organically help your SEO. As if that was something that was really easy to do.

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Scripted Alternatives: 5 Places to Hire Freelance Writers

Rock Content

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Get started creating optimized and authoritative blog posts, white papers, e-books, and more!

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Subject Matter Experts: Why You Should Use Them and How to Find Them

Neil Patel

SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. They also add relevance to the subject of the post, which is crucial for improving SEO rankings. Similarly, if you want to write about SEO, find someone that has been working in this space for many years.