Adobe Experience Cloud Blog
AUGUST 18, 2016
These changes in business models have major implications for how marketers should reach and engage their buyers. Here are three ways that technology is transforming marketing: 1. Technology is Empowering Marketing. Financial statements will have a breakdown not just by product but also by platform and marketing vehicles.
Adobe Experience Cloud Blog
MARCH 30, 2018
Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams. Customer experience shouldn’t stop at the sale. The reason?
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Content Marketing Institute
JANUARY 12, 2018
One interesting opportunity I’ve seen of late is how a foundational content marketing strategy can act as a catalyst for the broader, integrated digital marketing effort. More and more, as marketing teams are reorienting themselves toward a digital transformation, we see the need for content to serve as the fuel.
Adobe Experience Cloud Blog
JUNE 29, 2017
As may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel investor, coined the term “growth hacker” to describe “a person whose true north is growth.” To achieve product/market fit, revamp your approach to innovation by using your best customers as your research laboratory.
Adobe Experience Cloud Blog
SEPTEMBER 22, 2016
Marketing is undergoing a digital transformation , empowered by new tools and technologies, to drive results across the organization and improve the end-to-end customer experience. These sessions reveal how to become tomorrow’s marketer, from the tools you’ll use to the knowledge you’ll need.
Sprout Social
MAY 18, 2023
Now, let’s transform it with an active voice: “No robot can replace a diligent customer service professional.” For example, on a channel like LinkedIn, your brand can use long form posts to build your thought leadership and credibility. Use an active voice to craft concise and actionable social content. The verdict?
Martech
APRIL 12, 2022
That doesn’t mean it won’t have downstream effects on marketers in general. To learn more we spoke with Tara DeZao, product marketing director for adtech and martech at Pegasystems. Pega, a long-established customer engagement software provider, offered significant thought leadership in the run-up to GDPR.
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