Search Engine Land

DECEMBER 21, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales Download a whitepaper. For years, the B2B marketing playbook was pretty boring – even a bit annoying. As someone without a formal marketing education, she asked a lot of questions. Get calls from sales reps. Receive email after email.

Transform 111

Transform B2C Whitepaper Marketing 111

Martech

DECEMBER 19, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. As someone without a formal marketing education, she asked a lot of questions. Get calls from sales reps. Receive email after email.

Transform 110

Transform B2C Whitepaper Marketing 110

Martech

NOVEMBER 9, 2023

Don’t miss this exclusive webinar on CAPI Ignite Visibility experts and Meta’s Global Business and product marketing manager will lead a valuable webinar on CAPI. The new CAPI gateway: Learn about the advancements and how server-side tracking has been transformed.

Transform 87

Transform Advertising Advertisers Product Marketing 87

Martech

APRIL 18, 2023

A journey-centric approach helps marketers understand and focus on what customers want and uses that to deliver exceptional customer experiences and business results.

Transform 93

Transform Customer Journey Customer Product Marketing 93

Search Engine Land

APRIL 18, 2023

A journey-centric approach helps marketers understand and focus on what customers want and uses that to deliver exceptional customer experiences and business results.

Transform 87

Transform Customer Journey Product Marketing Customer 87

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Entertainment 90

Entertainment Transform Law Analytics 90

Martech

MAY 25, 2022

You would want to have visibility across the board about what’s happening and who is delivering what at which time,” said Annie Schneider, senior product marketing manager for Wrike, a Citrix company, in her presentation at The MarTech Conference (scroll down to watch the video of their session).

Transform 131

Transform Marketing Marketers Management 131

Sprout Social

FEBRUARY 12, 2024

Engaging influencers, like Camper the Golden, for Amazon’s dog birthday products transforms passive browsing into interactive experiences, compelling audiences to like, share and comment. Ultimately, these efforts translate to increased market share, stronger brand equity and improved financial performance.

Influencer Marketing 103

Influencer Marketing Transform Marketing Marketers 103

Martech

NOVEMBER 3, 2023

In a world where many marketing departments merely reuse last year’s plan, MOps teams can bring a fresh perspective. Here are five ways your MOps team can help transform your annual marketing plan. Include team members across the department, from product marketing to creative designers to media agency partners.

Transform 108

Transform Marketing Plan Communications Analytics 108

Martech

MARCH 8, 2024

Piloting AI 2024 Certification, Marketing AI Institute Cost: $499 Prompt Engineering for ChatGPT, Coursera Cost: $59 monthly subscription Generative AI for Digital Marketers, LinkedIn Learning Cost: $39.99

Transform 98

Transform Education Marketing Marketers 98

Martech

JANUARY 17, 2024

Communicating value to all users “We saw in the latest edition of our own State of Marketing report, adoption is one of those key areas that businesses are really homing in on,” said Jay Wilder, VP product marketing, Marketing Cloud at Salesforce. What happens after the sale?

Transform 97

Transform New Technology User-Generated Communications 97

Litmus

AUGUST 12, 2021

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). This is org transformation.

Email Marketing 98

Email Marketing Transform Copywriting Marketing 98

Hubspot Marketing

DECEMBER 14, 2023

“The main benefits of incorporating AI into streamlining processes are time savings, automation of mundane tasks, and increased efficiency,” said Irina Nica, product marketing manager at HubSpot. “By This not only boosts productivity but also frees up our time to tackle projects that require human expertise and creativity.”

Transform 111

Transform User-Generated Marketing Marketers 111

Duct Tape Marketing

MAY 8, 2024

Through his extensive experience as a rebellious marketer and serial entrepreneur, Alan Dibb has spearheaded a revolutionary approach to marketing known as Lean Marketing. 12:05] Would you say Brand Marketing is being transformed into Lean Marketing? [16:07] It's time to transform your approach.

Transform 71

Transform Entertainment Place CRM 71

Martech

SEPTEMBER 23, 2021

. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation. COVID-19 has only sped up this marketing transformation.

Transform 108

Transform Analytics Customer Email Marketing 108

Martech

MAY 16, 2023

Some companies may already be very agile in their culture, so not as much transformation is needed. Stakeholder as collaborator vs. requester If you rely on marketers to produce work for you, your role is a Stakeholder. Stakeholders can come from several different places, such as product marketing, sales or a line of business.

Transform 92

Transform Copywriting CMO Marketing 92

Martech

OCTOBER 29, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. “We James Delande, Director of Product Marketing for BrandMaker, in his MarTech conference talk (free registration required).

Transform 103

Transform CMO User-Generated Advertising 103

Martech

JUNE 6, 2023

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. Software providers are bringing new AI tools and adding AI capabilities to products marketers use every day. The AI revolution screams career opportunity. Reiterating, the best advice here is to dive in.

Transform 95

Transform Marketing Marketers Education 95

Martech

DECEMBER 22, 2021

Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. Positive marketing industry tailwinds.

Transform 117

Transform Finance Customer Journey CRM 117

Martech

NOVEMBER 2, 2021

. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketing at Workato, in his recent MarTech presentation.

Transform 123

Transform Marketing Automation Platform Marketing Marketers 123

Martech

DECEMBER 3, 2021

“Often organizations are using a one-size-fits-all approach of sending out the same message to everyone,” said Ganesh Subramanian, Director of Product Marketing for cloud data company Snowflake, at our recent MarTech conference. They haven’t transformed.

Transform 108

Transform Customer Analytics Place 108

Search Engine Land

MARCH 7, 2023

Nobody wants to fall behind the pace of business transformation. Resources for developing effective messaging If you're new to agency marketing, you'd be surprised what clients have for resources that aren't public-facing. Ask for sales materials and any background information from the product marketing team.

Transform 97

Transform B2C Marketing Marketers 97

Duct Tape Marketing

AUGUST 28, 2023

Avoid Non-Productive Marketing Channels It's essential to know where your ideal customers spend their time. To aid you in your marketing journey, consider our Gap Analysis. This tool helps you uncover untapped potential and inefficiencies in your current marketing strategy, transforming chaos into clarity.

Transform 60

Transform Affiliate Marketing Marketing Strategy Marketing Plan 60

Welcome Software

OCTOBER 4, 2022

To become more creative and agile than ever before, marketers must now also become digital masterminds. CMOs and marketers have experienced a substantial transformation over the course of their careers, and have strived to meet that change head on. The rise of digital has ushered in an era of constant evolution.

Transform 40

Transform Energy Product Advertising 40

Welcome Software

OCTOBER 4, 2022

To become more creative and agile than ever before, marketers must now also become digital masterminds. CMOs and marketers have experienced a substantial transformation over the course of their careers, and have strived to meet that change head on. The rise of digital has ushered in an era of constant evolution.

Transform 40

Transform Energy Product Advertising 40

Martech

SEPTEMBER 26, 2022

Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. It’s used in the world of training and e-learning and can be used to great effect within fintech marketing. The future of fintech marketing. What does the future of fintech product marketing look like?

Transform 104

Transform B2C Finance Affiliate Marketing 104

Rock Content

OCTOBER 10, 2023

Source: Android Developers Blog Main Benefits of Mobile App SEO and ASO Leveraging mobile app SEO and ASO can significantly elevate your app’s standing, ensuring it doesn’t just survive but thrives in the fiercely competitive digital market. Actively encourage happy users to leave positive reviews.

SEO 52

SEO Transform User-Generated Copywriting 52

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed.

Content Marketing 103

Content Marketing Transform Finance Marketing 103

Sprout Social

OCTOBER 4, 2018

We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation. 10/17 – Digital Transformation: How to Prepare Your Agency with Emily Stang, Agency Marketing Strategist. Interested in a particular chat? 10/3 – Crisis Communications for Social.

Transform 73

Transform Communications Management Branding 73

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams. Customer experience shouldn’t stop at the sale. The reason?

Customer 134

Customer Transform Thought Leadership Health 134

Duct Tape Marketing

AUGUST 28, 2023

Avoid Non-Productive Marketing Channels It's essential to know where your ideal customers spend their time. To aid you in your marketing journey, consider our Gap Analysis. This tool helps you uncover untapped potential and inefficiencies in your current marketing strategy, transforming chaos into clarity.

Transform 45

Transform Affiliate Marketing Marketing Strategy Marketing Plan 45

Hubspot Marketing

JUNE 26, 2023

As any business owner knows, product-market fit is one of the most challenging aspects of starting a business. I sat down with Mishra to discuss how AI will revolutionize every aspect of the product development process, and how startups and SMBs should prepare for it. Product-market fit predictions will be more accurate.

Product 93

Product Transform User-Generated Shipping 93

Base.ai

MAY 3, 2022

Want to transform customer advocacy into customer-generated growth and revenue? This three-day event is created for and led by customer marketing, reference management teams, and CMOs. Attendees can also add the Certified Customer Advocacy Professional Level 1 Training Course to their registration for an additional $550.

Customer Marketing 52

Customer Marketing Customer Transform Price 52

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.

Branding 120

Branding Fashion Gen Z B2C 120

Digital Marketer

OCTOBER 27, 2022

When just lots of consumers think the term “holiday sales” is synonymous with Amazon and Walmart, it is too challenging to get your products in front of buyers’ eyes. Black Friday and Cyber Monday routinely transform the fate of otherwise struggling businesses from precarious to solidly profitable.

SEO 78

SEO Transform eCommerce Promotion 78

Base.ai

MAY 3, 2022

Customer Marketing Needs to Be Holistic For years, marketers have been performing some of the core responsibilities of a Customer Marketing Manager without the title. They were Product Marketers or Content Marketers focused on customer stories and case studies.

Customer Marketing 52

Customer Marketing Customer Transform Marketing 52

Adobe Experience Cloud Blog

JUNE 29, 2017

As may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel investor, coined the term “growth hacker” to describe “a person whose true north is growth.” To achieve product/market fit, revamp your approach to innovation by using your best customers as your research laboratory.

Transform 134

Transform Thought Leadership User-Generated Product Marketing 134