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HubSpot’s SEO collapse: What went wrong and why?

Martech

Hubspots SEO strategy is the talk of the SEO world today. It may be that Google wants to stop rewarding websites that publish content outside their area of expertise that lack depth and topical authority on. The type of content that is more geared toward getting Google organic traffic than being written for people.

SEO
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What’s the Secret to Organic Visibility in 2025?

Marketing Insider Group

Everyone is trying to climb to the top of search results, fill their social media feeds with content, and capture attention without having to pay for every single click. Its what happens when your audience finds you naturally through search engines, content shares, backlinks, and social buzz rather than through paid ads.

PR
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10 Ways to Create Helpful Content + Examples and Checklist

Backlinko

Like it or not, were all at the mercy of Googles ranking systems. Google provides fairly detailed guidelines about the type of content its looking for: helpful content. For example, our SEO strategy guide dominates the search results. For example, our SEO strategy guide dominates the search results.

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6 Steps to Win at Real Estate SEO

Backlinko

Want more buyers and sellers from Google without relying on Zillow or Redfin? Then, become skilled at real estate SEO. SEO is about ranking your site in search engine results pages (SERPs). All thanks to SEO. But first, lets take a closer look at the benefits of SEO. Why Is SEO Important for Real Estate Sites?

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The Prompt Library Starter Kit: 20 AI Prompts for B2B Lead Gen Marketers

Orbit Media Studios

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

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How to Sell SEO Services in 5 Steps+ Expert Tips & Templates

Backlinko

Learning how to sell SEO isn’t easy. SEO looks different every year. But these changes have made skilled SEOs more valuable than ever. In this guide, you’ll learn my exact process for selling SEO services, backed by insights from industry veterans who’ve closed millions in SEO deals. Another perk?

SEO
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How Customer Journey SEO Turns Clicks Into Conversions

Hubspot Marketing

With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. Earlier today, I fell down a Google rabbit hole looking for bulk-dried tortellini. It introduced me to brands I never wouldve found if they hadnt optimized for the SEO-driven customer journey.