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The Ultimate Guide to Social Media Marketing (2023 Edition)

Jeff Bullas

We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. billion global internet users, and over 2.8 billion active social media users (related: marketing statistics ). The world is moving faster than ever before.

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What Are Customer Touchpoints and Why You Should Care

SMEI

Customer touchpoints are the stages of interaction and encounters between your customers and your company, so you want to ensure that their customer experience (CX), or user experience (UX) , is perfect from start to finish. In that case, they will quickly abandon ship and look for an emotional connection elsewhere.

Customer 130
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What Are Customer Touchpoints and Why You Should Care

SMEI

Customer touchpoints are the stages of interaction and encounters between your customers and your company, so you want to ensure that their customer experience (CX), or user experience (UX) , is perfect from start to finish. In that case, they will quickly abandon ship and look for an emotional connection elsewhere.

Customer 130
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How You Can Leverage Gamification for Marketing

Neil Patel

More and more companies are throwing traditional marketing out the window. In comes gamification for marketing. This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. Old-school techniques are uninviting, boring, and slow.

Gen Z 120
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How B2B companies can use interactive content

Rock Content

In fact, interactive content can outperform traditional marketing efforts. We can mention at least 3 benefits of B2B interactive marketing: businesses that use it have higher engagement rates; businesses that invest in it learn more about their customers; users are more loyal to brands that provide great interactive content.

eBook 72
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What is Customer Lifetime Value?

Neil Patel

Customer lifetime value goes beyond traditional marketing practices by providing insight into a customer’s long-term value to your business. Here are some other insights to create readworthy emails: Include user-generated content to show how others are using your product.

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? Not familiar with some of these terms?