Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. Getting More from Performance Video Marketing.

Marketing Plan 112

Marketing Plan Content Marketing Marketing Marketers 112

Rock Content

OCTOBER 7, 2020

For this reason, we have prepared a detailed article with some relevant topics about the subject: What is the importance of investing in B2B marketing videos? Which are the best video marketing examples to use in your strategy? What is the importance of investing in B2B marketing videos?

Video Marketing 79

Video Marketing Education User-Generated Marketing 79

Hubspot Marketing

SEPTEMBER 19, 2022

YouTube is also a top favorite amongst video marketers. In fact, more than a quarter of video marketers plan to invest in YouTube than any other platform in 2022, according to HubSpot's Video Marketing Report. In addition, video marketers ranked YouTube as the second-best platform for ROI.

Gen Z 132

Gen Z Millennials Social Media Marketing User-Generated 132

Social Media Examiner

MAY 15, 2023

Wondering how other marketers are using social media? Find out what thousands of professional marketers plan to do with their organic activities, video marketing, and ads over the next year in the 15th annual Social Media Marketing Report. How Are Marketers Using Social Media?

Social Media Marketing 95

Social Media Marketing Marketing Marketers Marketing Plan 95

Kuno Creative

JUNE 7, 2022

If you’re building a video marketing strategy, it’s easy to get caught up in the “Lights, Camera, Action” part of it. Making videos is fun and can help your company gain visibility. Let’s break down this last minute to-do list so your video marketing plan is a success. And why wouldn’t you be thrilled?

Video Marketing 78

Video Marketing Marketing Plan Marketing Strategy Product 78

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans.

Retail 111

Retail Gen Z Video Marketing Marketing Plan 111

TechWyse

MAY 3, 2023

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement. Improves ROI by lowering ad waste.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Digital Marketer

JULY 11, 2023

Viral marketing videos spread fast online and get millions of likes, shares, comments, and views. Short-form video is dubbed the most engaging type of in-feed social content by 66% of marketers. Granted, short-form video is captivating, engaging, and boosts conversions. And that’s not all.

Transform 85

Transform Social Media Marketing Video Marketing Analytics 85

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment 80

Entertainment Video Marketing Thought Leadership Education 80

Neil Patel

FEBRUARY 3, 2023

Frequently Asked Questions What should my 2023 marketing plan be? In short, your 2023 marketing plan should be customer-driven. Think about how your general marketing plan impacts your content marketing to the new launches you’re planning. What trends in search are here to stay?

User-Generated 144

User-Generated SEO Transform Entertainment 144

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways. Analyze Your Results.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Martech

OCTOBER 31, 2023

Does your marketing plan include post-holiday sales? TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. Here are the top three reasons, according to the survey of 2,240 TikTok users: To treat themselves (51%). Many TikTok users will want to know.

Gen Z 117

Gen Z Shoppers Food Marketing Plan 117

OnPassive Marketing

AUGUST 20, 2022

Online advertising is growing too quickly to keep up with, so a brand’s marketing strategy in 2022 will be more innovative than ever. What Is Brand Marketing? Brand marketing uses marketing strategies to create, maintain and grow a brand.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Rock Content

JULY 31, 2020

But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. Why use video for social media?

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Hubspot Marketing

APRIL 24, 2019

Here, we'll explain the difference between goals and objectives to make sure there is no ambiguity when it comes to your long-term and short-term marketing plans. To ensure efficiency and unity, then, it's vital your employees are up-to-date on the two terms you likely use when outlining your quarterly and yearly strategy.

Social Media Marketing 131

Social Media Marketing Management Marketing Plan Video Marketing 131

Neil Patel

AUGUST 10, 2021

However, you might not know exactly how these restraints impact your marketing plans. As you create your law firm marketing strategy, get clarity on local and state laws about what you can and can’t do. Leverage Video Marketing. Hopefully, as a legal expert, you’re already familiar with these.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Digital Marketer

JULY 1, 2022

Are you looking to pursue a content marketing career path? Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research). What’s more, 89% of companies that hire content marketers plan to either continue or increase their current investments throughout 2022. You’re in a good place.

Content Marketing 76

Content Marketing Marketing Marketers Analytics 76

OnPassive Marketing

JUNE 10, 2022

Additionally, this integrated automation audio tracking software allows for easy scheduling and monitoring of broadcasts across multiple media platforms such as websites, social media channels, and video marketing platforms like youtube , etc. How To Create a Good Audio Marketing Strategy. Conclusion.

Marketing Strategy 70

Marketing Strategy Entertainment Marketing Marketers 70

OnPassive Marketing

JULY 12, 2022

It’s essential to keep your e-commerce marketing strategy up-to-date as new trends emerge in the market. For example, you might need to include more video content if video marketing is becoming more popular. Or you might update your content strategies based on changes in search engine algorithms.

Shoppers 78

Shoppers Marketing Mix User-Generated Content Marketing 78

OnPassive Marketing

APRIL 2, 2022

On YouTube, you can find movies, trailers, interviews, advertising, and various other types of video content. For a YouTube video marketing strategy in 2022, follow these steps. This article explains how you can incorporate YouTube marketing into your 2022 video marketing strategy.

Video Marketing 57

Video Marketing Marketing Strategy Social Media Marketing Marketing 57

Neil Patel

AUGUST 5, 2021

Try Video Marketing. YouTube , one of the world’s most popular video-sharing websites, is ideal for fitness professionals trying to grow their business through online exposure. You don’t need professional recording equipment to start filming, and if you put out regular video content , you could build a solid subscriber base.

Advertising 141

Advertising Advertisers Health User-Generated 141

Digital Marketer

NOVEMBER 17, 2022

Furthermore, a recent Statista analysis predicts that digital video viewership will reach 3.48 If you are a brand that is looking to establish a digital presence on the internet, then using video marketing will yield the required results. billion by 2023.

Digital Marketing 85

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 85

Digital Marketer

SEPTEMBER 16, 2022

This addition will push your videos up in the “for you pages” of users seeking related content. Understanding how the TikTok algorithm works will help your marketing plan, so you don’t just shoot in the dark when you can give the algorithm what it wants and grow your business on TikTok.

Marketing Plan 74

Marketing Plan Branding Social Media Marketing Customer 74

Rock Content

JANUARY 22, 2021

Now that you know the triggers most commonly used for Buzz Marketing campaigns, it’s time to learn how to get people talking about your brand. The goal for any Buzz Marketing campaign should be to deliver value to the customer. Step 5: go for a video marketing campaign.

Buzz Marketing 59

Buzz Marketing Branding Marketing Marketers 59

Marketing Insider Group

JUNE 28, 2017

You have this Content Marketing thing down, right? Or, at the least, you have a plan. You have that strategy and have an idea of where you are going with that content marketing plan. The post 3 Tips For Your Video Content Marketing Path appeared first on Marketing Insider Group.

Content Marketing 79

Content Marketing Marketing Marketers Marketing Plan 79

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? What are the benefits of using interactive video?

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

Neil Patel

AUGUST 11, 2020

Example #1 : Pretend you want to hire an agency to help you develop a content marketing system. Deliverable: a fully-managed content marketing plan, strategy, and system Goal: attract more of the right visitors to your website with high-quality content End result : a blog 100% managed by someone else.

Digital Marketing 144

Digital Marketing Marketing Marketers eCommerce 144

Sprout Social

OCTOBER 10, 2019

For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. Twitter Video. Twitter might not be the first platform you think of when it comes to video marketing, but it’s not something you should overlook. What Makes Twitter Different.

Marketing Strategy 109

Marketing Strategy Marketing Marketers User-Generated 109

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Sprout Social

AUGUST 22, 2022

To help your audience find your videos in YouTube and Google search alike, you need to use the right tools. From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. Click on the ones you want to search.

Analytics 73

Analytics Health Promotion SEO 73

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Content Marketing Sub-Topic: Content Creation Article: “Crafting Compelling Content: A How-To Guide” Article: “The Art of Storytelling in Content Marketing” Sub-Topic: Content Distribution Article: “Effective Strategies for Content Distribution” Article: “Harnessing the Power of Social Media for (..)

Digital Marketing 130

Digital Marketing Transform Marketing Marketers 130