SMEI
MARCH 5, 2025
Podcast Trade wars can create significant challenges for businesses operating in international markets. Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. However, companies that adapt strategically can continue to thrive despite these headwinds. Heres how you can successfully sell your goods and services internationally during trade wars. 1.
Aspiration Marketing
JULY 16, 2025
To create marketing that truly converts and builds lasting relationships, you need more than just raw data–you need genuine understanding. Buyer personas provide this crucial layer of insight, transforming raw information about your target audience into actionable knowledge about their needs, pain points, and aspirations. These detailed profiles become the foundational element for all your communication efforts, ensuring your messages are relevant, timely, and impactful.
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Trade Press Services Newsletter
JANUARY 9, 2025
2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw.
Businesses Grow
JANUARY 6, 2025
The AI tsunami isn’t comingit’s here. And it’s serving up more jaw-dropping “holy cow” moments than a magician’s convention. One thing is clear: The balance of traditional marketing work is rapidly and permanently shifting to the bots. If you’re immersed in this AI world as I am, you’ve probably gone through the mental gymnastics of trying to figure out how this will sort out.
Speaker: Speakers:
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
SmartBrief - Marketing
JANUARY 13, 2025
Revenue, customer acquisition costs, market share. If youre an executive, these are the metrics youre likely monitoring to understand the health of your business. Are social media insights on that list? If not, they need to be. Business leaders share a singular goal: growth. But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
JANUARY 7, 2025
Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building.
Martech
JANUARY 9, 2025
With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Rising prices and the paradox of choice As people try to be smarter with their money, they’re running into another problem: too many choices when shopping online.
Hubspot Marketing
JANUARY 8, 2025
The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. And if youre one of the lucky ones, they may even seek out your brand's landing page looking for more. Easy, right? You got them on your website, they're sure to buy now! (Except its usually not that simple.
Vertical Response
JANUARY 4, 2025
Are you a small business owner looking for ways to boost holiday sales and grow your email subscriber list? In this mini case study, well walk you through the real-life example of Charming Candle Co., an artisanal candle maker that used targeted email marketing to achieve a 25% lift in holiday revenue. Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Hootsuite
JANUARY 10, 2025
Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.
Customers.ai
JANUARY 3, 2025
Youve got traffic. Youve got products. But do you really know what your customers are thinking as they move from maybe to add to cart? For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. And its a must! Why? Because people arent just hopping on your site and making a purchase. 81% of shoppers research online before making a purchase.
Aspiration Marketing
JULY 23, 2025
Are your inbound marketing efforts truly translating into tangible business growth, or are they plateauing after initial engagement? The inbound marketing funnel, when executed comprehensively, is about more than just attracting and engaging potential customers. By strategically integrating content, SEO, social media, and digital channels, you can cultivate prospects into loyal advocates.
Trade Press Services Newsletter
MAY 1, 2025
Relaunching an upgraded website is a major milestone for any B2B business. But a successful relaunch requires much more than a fresh design or updated content. Strategic planning and thoughtful execution are crucial to reintroducing your digital presence, reconnecting with your audience, and delivering a stronger brand experience. Whether you’re refining your brand, improving functionality, or overhauling user journeys, the steps you take before, during, and after relaunch will determine h
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Marketing Insider Group
JANUARY 6, 2025
Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.
Sachs Marketing Group
JANUARY 13, 2025
The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. In 2025, businesses face an even more competitive and complex digital environment, where success hinges not just on visibility but on creating meaningful connections with audiences across multiple channels.
Orbit Media Studios
JANUARY 8, 2025
By Andy Crestodina Whats the most important job of any webpage? Letting the visitor know what you do. Whats the second most important job of any webpage? Letting the visitor know how well you do it. The first part is easy. The header and the navigation labels tell the visitor what you do. In a split second, they answer the question Am I in the right place?
Buffer Marketing
MARCH 26, 2025
In January 2025, we held our fourth (!) edition of Creator Camp — a free 30-day challenge to help participants build consistent social media habits. I led and participated, sharing resources and prompts. Each participant selected a platform, format, and posting cadence. Me? I went for videos on LinkedIn five to seven days per week. By the time the Camp was over, I had published 25 posts in 31 days.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Martech
JANUARY 7, 2025
Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy.
Hubspot Marketing
JUNE 2, 2025
When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage. Heres what I knew from the trenches: Most people arent ready to buy when you reach out. Most of them dont care about your product, at least, not yet.
Neil Patel
JUNE 25, 2025
Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening: you’re treating customers like one-time transactions rather than valuable relationships. The solution? Relationship marketing. I’ll show you how to use relationship marketing to create long-lasting customer relationships, attract loyal fans, and sustainably grow your business.
Lynton Web
JANUARY 2, 2025
We see it a lot. Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. You sometimes feel like you're wasting your sales team's time by passing off leads that aren't ready to buy. But at the same time, how do you actually know which of your prospects are genuinely ready to discuss with a sales representative and which are still in the beginning stages of the buyer's journey ?
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Customers.ai
JANUARY 7, 2025
Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. Surprising? Not really, considering the ROI potential when youre sliding into inboxes with the right message. But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble.
Aspiration Marketing
JUNE 12, 2025
Are you struggling to climb the search engine ranks while competitors dominate? In the complex world of B2B, visibility isn't just a luxury—it's a necessity. Are you creating a wealth of content yet seeing minimal impact on your search engine ranking? Imagine a strategy that not only organizes your content for clarity but also signals to search engines that you're an authority in your field.
Trade Press Services Newsletter
APRIL 3, 2025
Our attention spans arent what they used to be. With constant distractions from devices and an endless stream of new messages, people find it increasingly difficult to focus on a single task for an extended period. Over the past couple of decades peoples attention spans have shrunk to just 47 seconds on any screen before shifting their attention elsewhere, says Gloria Mark, PhD , of the University of California Irvine.
Marketing Insider Group
MAY 30, 2025
Great content does not shout. It does not rely on tricks, hacks, or gimmicks. It simply works. Whether you are writing a landing page, an email, or a blog post, there are patterns behind the pieces that convert consistently. These patterns are not secrets. They are principlessimple, actionable techniques that anyone can learn and apply. This article breaks down those principles into a clear, repeatable framework.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Welcome Software
APRIL 17, 2025
TIME. is the culprit of why good tests never reach statistical significance. Many A/B tests end up in the "inconclusive" graveyard, hovering just below the significance threshold. Between slow data collection and high-variance metrics, detecting real effects in your website redesign or pricing strategy can be frustratingly elusive. What if you could tighten your confidence intervals and increase the statistical power of your experiments using data you already have?
illumin
JANUARY 14, 2025
As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Dont feel like youre prepared? Dont worry, we have the perfect, last-minute cheat sheet to identifying the top trends for the upcoming year. The future of advertising will be characterized by deeper personalization, smarter automation, immersive experiences , and a greater focus on sustainability and privacy.
Buffer Marketing
MARCH 19, 2025
I’ve written plenty about how creators can monetize their social media — from general to platform-specific advice. But a few months ago, I decided it was time to stop just talking about it and actually put my theories to the test — starting with LinkedIn. Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care.
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