Traackr

AUGUST 18, 2015

For a while there – circa 2010 – it looked like CMOs would be having an easier time of things, as the marketing world moved towards embracing social networks. Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities.

Influencer Marketing 45

Influencer Marketing B2C Global Marketing Communications 45

Traackr

AUGUST 18, 2015

For a while there – circa 2010 – it looked like CMOs would be having an easier time of things, as the marketing world moved towards embracing social networks. Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities.

Influencer Marketing 40

Influencer Marketing B2C Global Marketing Communications 40

Contently B2C

JULY 18, 2016

As Lenze Boonstra, head of the global marketing team for Philips Personal Care put it , “Given the fact that we are the first ones to launch a mobile-enabled campaign like this, I think we have delivered something promising.” That’s 1 million more balls than Adidas sold in 2010. In addition to more than 1.5

Market Trends 52

Market Trends Content Marketing Marketers Marketing 52

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%).

Advertising 52

Advertising Advertisers Retail Shoppers 52