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What Do Experienced Marketers Do Differently? New Research (plus tips from 9 veteran content pros)

Orbit Media Studios

Tommy Walker Years of experience: 15 First post : How to Use Inception Marketing on Your Blog (October, 2010) What are you doing differently these days, Tommy? Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Show up consistently no matter what and you will win.

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Marketers could have saved Target and Southwest from themselves

Martech

In 2010, Southwest got rid of one of the things that made it special: The fresh chocolate chip cookie. Participants’ reactions to the company and anything with its logo could be yet another PR disaster. Customer rewarded the company with their loyalty. Email: Business email address Sign me up! Processing.

Shoppers 107
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Unlocking link building budget with the right metrics

Kevin Indig

When I started in SEO around 2010, you could make anything rank. Google’s PR campaign against link building has been incredibly effective. We could not do anything besides digital PR for a few months, and the organic traffic doubled. If your CMO is very brand-focused, for example, performance metrics might not resonate.

PR 122
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The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Almost 90% of companies are now competing primarily on the basis of customer experience, compared to only 36% in 2010. This puts CX above price and other traditionally critical factors.

Customer 111
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6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. That made me want to go into PR and special events. It was 2010-11 when we got to order female clothing as part of the branded attire! Grinstead: I was lucky enough to have many, many strong mentors.

Transform 105
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The Changing Role of Marketing in 2022 – Culture and Customer Experience

Marketing Insider Group

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Almost 90% of companies are now competing primarily on the basis of customer experience, compared to only 36% in 2010. This puts CX above price and other traditionally critical factors.

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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. Erin Clift Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology. There’s links to other interviews with him here.

PR 111