2011 Analytics Marketing Automation Platform 
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.
Martech
FEBRUARY 3, 2025
The modern marketing leader is drowning in options. What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% The marketing automation platform you purchased for email could revolutionize how your sales team identifies promising leads.
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Adobe Experience Cloud Blog
OCTOBER 18, 2012
Source: Focus Research Study: Marketing Automation, March 2011. Marketing is increasingly becoming a technical profession that includes proficiency with marketing automation platforms. Basic levels of technical acumen are a must; having a “marketing technologist” on staff is even better.
Use Insider
JANUARY 3, 2025
Despite these similarities, each platform has its unique benefits and limitations. For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support. Advanced real-time analytics and reporting tools.
Use Insider
JANUARY 9, 2025
Since Adobe offers a ton of products, well be focusing on the differences between Braze and Adobes tools that are its most direct competitors, including: Adobe Target, which is an A/B testing, personalization, and automation solution. It initially focused on mobile marketing channels such as SMS, push notifications, and in-app messaging.
Martech
JANUARY 3, 2022
The rapid proliferation of marketing software applications and the need for professionals to select, deploy and operate them, accelerated the prominence of the field and its practitioners. Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5%
Adobe Experience Cloud Blog
JUNE 2, 2011
by Jon Miller In March 2011, the Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) jointly conducted a Data-Driven Marketing Survey of their members and subscribers. Its results yielded insights on the value of data-driven marketing – some expected, some less so.
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