Search Engine Land

JANUARY 12, 2023

In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Matt Cutts educates Washington, DC about Google.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Marketing Insider Group

JUNE 29, 2010

Utilizing the price as the only criteria for tele vendor selection: be sure to balance cost and quality aspects of your objectives. Augmented Reality For B2B Marketing in 2011?" Not understanding the target audience: title selection and list quality are extremely important to reaching the right target for your solution.

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Marketing Insider Group

DECEMBER 1, 2010

We had become sales order-takers and now we were paying the price. Augmented Reality For B2B Marketing in 2011?" But unfortunately too much of our marketing is done based on gut feel. And we often lack the guidance we can achieve from a proper strategy and planning process. What we need is an alignment between Marketing and Strategy.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Marketing Insider Group

SEPTEMBER 9, 2010

No, Social Currency&# the author talks about a recent study on brand valuation conducted by Vivaldi partners in conjunction with MIT called Brand Social Currency. They show how brands with high loyalty and strong social currency command a price premium confirming the need for the tighter coordination of social brand activities.

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Augmented Reality For B2B Marketing in 2011?"

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Augmented Reality For B2B Marketing in 2011?"

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Search Engine Land

JULY 17, 2024

Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation. For example, 399 articles about Five Guys’ prices got 285,100 engagements from Feb.

Branding 79

Branding PR Food Gen Z 79