Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

JUNE 22, 2010

That Is A Lot Of Time Spent Online Using Social Media Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" In my next post I will highlight the top things B2B Marketers need to consider when looking into mobile marketing strategies. Summit Holy Cow! Need to Drive Leads?

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Related Posts: Be A Hero: Choose Appointment Setting for Your Next Campaign 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration?

Telemarketing 88

Telemarketing Inbound Marketing Customer loyalty Whitepaper 88

Marketing Insider Group

JUNE 24, 2010

Understand the regional differences and adoption of mobile technologies if you are a global brand. Test : Begin to evaluate the performance of brand awareness and banner ad campaigns such as the Dell mobile deals club. Summit Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88

Marketing Insider Group

DECEMBER 15, 2010

Summit Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" If not, you are welcome to download the slides and feel free to reach out to me with any questions. Related Posts: Internet Trends From The Web 2.0 Lead Generation Programs That Work What Is The Future Of The Social Media Role?

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Telemarketing 88

Telemarketing Customer loyalty Marketing Mix Social Media Marketing 88

Marketing Insider Group

JUNE 18, 2010

There are other traditional techniques that many B2B marketers can use to drive leads today such as telemarketing, blogs, and others. Best, Michael Trackbacks & Pingbacks The Magnificent 7: This week’s remarkable blog posts « Brand Alpha Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?"

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 94

Telemarketing Customer loyalty Marketing Marketers 94

Marketing Insider Group

DECEMBER 14, 2010

So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case. Augmented Reality For B2B Marketing in 2011?" But if you do, then you have not only proven the potential, you have also practiced how you will sell it to your organization. Or are you surviving and going with the flow?

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

JULY 29, 2010

Social Media And Your Personal Brand Share I am an advocate for social media marketing and personal branding which I believe can help to benefit both your company and your career. To me, social media is all about personal branding. So what is “personal branding?” Find your voice. Who are you online?

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Marketing Insider Group

JULY 15, 2010

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Augmented Reality For B2B Marketing in 2011?" I will come back and update this post with the recording when it becomes available.

Telemarketing 75

Telemarketing Inbound Marketing B2C Customer loyalty 75

Marketing Insider Group

OCTOBER 5, 2010

Sometimes, the CEO wants to “evolve a brand&# and sometimes sales folks want to work under the cover of a massive awareness blitz. Augmented Reality For B2B Marketing in 2011?" I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see.

New Markets 81

New Markets Telemarketing Inbound Marketing Customer loyalty 81

Marketing Insider Group

MAY 17, 2010

Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? Social Media And Your Personal Brand 5 Steps to Achieve Lead Generation ROI About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?"

Customer loyalty 86

Customer loyalty Customer Telemarketing Inbound Marketing 86

Marketing Insider Group

JUNE 3, 2010

"Augmented Reality For B2B Marketing in 2011?"

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Marketing Insider Group

DECEMBER 9, 2010

For me, the objective is mainly leadership, personal branding but with an eye toward corporate brand advocacy: I strive to be a positive voice for my personal and employer brand. The timing for you will vary based on the amount of content you read, the amount you want to write and ultimately on your objectives.

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Marketing Insider Group

MAY 17, 2010

Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? Social Media And Your Personal Brand 5 Steps to Achieve Lead Generation ROI About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?"

Customer loyalty 82

Customer loyalty Customer Telemarketing Inbound Marketing 82

Marketing Insider Group

MAY 18, 2010

"Augmented Reality For B2B Marketing in 2011?"

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Marketing Insider Group

DECEMBER 1, 2010

Opt-outs increased and our brand image suffered — all because we were spamming our customers. I like to put it this way: the only reason ANYONE will interact with your brand before they buy is content. I can’t speak for everyone but I haven’t seen a huge swing in the marketing mix toward branding.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Marketing Insider Group

JULY 6, 2010

"Augmented Reality For B2B Marketing in 2011?"

Telemarketing 80

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 80

Marketing Insider Group

JULY 13, 2010

"Augmented Reality For B2B Marketing in 2011?"

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

SEPTEMBER 2, 2010

Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011?" How has your role changed? Related Posts: Why am I in Marketing?

Telemarketing 68

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 68

Marketing Insider Group

JUNE 11, 2010

Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. Augmented Reality For B2B Marketing in 2011?" A special thanks to Jeremy Victor and Make Good Media for the opportunity.

Telemarketing 69

Telemarketing Customer loyalty Inbound Marketing B2C 69

Marketing Insider Group

JUNE 7, 2010

Customers are expecting it and some of them are making businesses pay a steep cost when the brand presence isn’t there. How do you manage the personal brands of executives? So the answer right now is to get an executive personal brand presence. Augmented Reality For B2B Marketing in 2011?"

Telemarketing 85

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 85

Marketing Insider Group

SEPTEMBER 2, 2010

Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011?" How has your role changed? Related Posts: Why am I in Marketing?

Telemarketing 67

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 67

Marketing Insider Group

SEPTEMBER 15, 2010

In the past, I have written about the challenges of Social Media and The Brand , the power of Integrating Social Media and Search and asked Why Do You Tweet? Social Media And Your Personal Brand. Social media starts with the very first introduction to your brand and extends to the lifetime of your customer relationship.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Marketing Insider Group

NOVEMBER 30, 2010

Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" Holiday spending in 2010 will be far better than the previous 2 years. Related Posts: 6 Steps to Prepare for the Mobile Revolution 10 Reasons Why Mobile is Hot! The Secret To B2B Social Media?

Telemarketing 75

Telemarketing Customer loyalty User-Generated Inbound Marketing 75

Marketing Insider Group

JULY 27, 2010

Trackbacks & Pingbacks This week’s remarkable blog posts « Brand Alpha Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?" Feel free to borrow anything you see and hope it helps. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Marketing Insider Group

NOVEMBER 24, 2010

Related Posts: The Role of B2B Marketing The Future of B2B Marketing: It’s Social Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" .&# I would love to hear your thoughts on this creative perspective on the world of B2B Marketing!

Telemarketing 74

Telemarketing eBook Inbound Marketing Customer loyalty 74

Marketing Insider Group

AUGUST 19, 2010

"Augmented Reality For B2B Marketing in 2011?"

Telemarketing 78

Telemarketing Customer loyalty Inbound Marketing B2C 78

Marketing Insider Group

JULY 1, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Augmented Reality For B2B Marketing in 2011?" Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media.

Telemarketing 71

Telemarketing B2C Inbound Marketing Customer loyalty 71

Marketing Insider Group

AUGUST 26, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Augmented Reality For B2B Marketing in 2011?" Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media.

Telemarketing 73

Telemarketing B2C Inbound Marketing Customer loyalty 73

Marketing Insider Group

JUNE 2, 2010

Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Augmented Reality For B2B Marketing in 2011?" Sounds easy right? The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process.

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Marketing Insider Group

AUGUST 24, 2010

While marketers have embraced these chats as a way of connecting with fellow marketers and sharing ideas, companies/brands have been relatively non-existent in these conversations. This may be an untapped opportunity for brands to truly connect and build trust with their audiences. Augmented Reality For B2B Marketing in 2011?"

Telemarketing 77

Telemarketing Marketing Mix B2C Inbound Marketing 77

Marketing Insider Group

AUGUST 3, 2010

Negative reviews can seriously hurt your brand so it is important to monitor these listings in real-time to catch and respond to any negative comments. Augmented Reality For B2B Marketing in 2011?" While the benefits of this approach are clear, B2B marketers must also be aware of the risks.

Telemarketing 75

Telemarketing B2C Inbound Marketing Customer loyalty 75

Marketing Insider Group

JUNE 9, 2010

"Augmented Reality For B2B Marketing in 2011?"

Telemarketing 69

Telemarketing B2C Inbound Marketing Customer loyalty 69

Marketing Insider Group

AUGUST 17, 2010

"Augmented Reality For B2B Marketing in 2011?"

Telemarketing 83

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 83

Marketing Insider Group

JULY 21, 2010

The search queries were clustered into 4 groups: Brand, Issue, Solution and Comparison. So for example, “issue” searches, when the buyer is doing more research of the problems they are facing, were used primarily in the awareness phase and “brand” searches when a buyer is close to a decision are used more in the decision phase.

Telemarketing 72

Telemarketing Inbound Marketing Customer loyalty B2C 72