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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. Is it really worth it?

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This day in search marketing history: March 17

Search Engine Land

2011: Was Google readying several new “connect an account” options in Google Profiles? Google Tweaks AdSense Code To Speed Loads 2011: The company estimated that its helping pages load faster by a half a second or more, when, previously, Google acknowledged that its code could delay page loads by 12% on average.

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2011 Lead Management Optimization Survey shows less focus on branding, more on customers

Adobe Experience Cloud Blog

The chart below shows how funds were allocated for 2011 among companies surveyed. And customer loyalty increased in priority this year – cited by 32% of companies as opposed to 2010′s 25%. This year less than 42% of firms cited brand recognition as a top objective, a significant drop from 54% last year.

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Liveblogging from Dreamforce: 2011 Salesforce Partner Keynote

Adobe Experience Cloud Blog

Customer Loyalty. Disclosure: Marketo is a Salesforce partner and sponsor of the 2011 Dreamforce conference. Liveblogging from Dreamforce: 2011 Salesforce Partner Keynote was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Communities. Partner Management. Operations. Enablement.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

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This day in search marketing history: January 29

Search Engine Land

A Year Later Even Google Surprised By Success Of Click-To-Call 2011: Google was seeing millions of calls every month and it had become a core part of a large number of mobile search ad campaigns. Study: Reviews & Images Drive Clicks In Mobile 2012: Images and reviews were very important in capturing users’ eye movements and clicks.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. The brand revived a beloved character— Jake from State Farm —from a well-known 2011 TV advertisement and built a home for him on TikTok. But that’s not all.

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