Martech

MAY 13, 2022

At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. Brands should not be spying on shoppers, looking to badger them to buy something. Smartphone penetration is high across all ages and demographics.

Transform 126

Transform Gen Z Shoppers Retail 126

Hootsuite

OCTOBER 27, 2020

That’s roughly double the growth rate that we reported back in January, and represents the largest quarter-on-quarter increase that we’ve seen since we started producing these reports back in 2011. Much of this quarter’s growth in social media use is the direct result of the new habits that people adopted during COVID-19 lockdowns.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. For example: As of 2011, Twitter was processing 1.6 billion search queries per day.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Exposure Ninja

JULY 13, 2022

In 2011, SHEIN was focused on selling wedding dresses, with some women’s apparel on the side, functioning in a similar way to a drop shipping company. Their brand appeals to Gen Z consumers who want to be on trend but don’t have lots of expendable income. SHEIN is based in China but ships to 220 countries.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52