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Identifying the Hottest Social Networks and Niche Sites for Your Target Audience

Adobe Experience Cloud Blog

by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. No wonder, in 2011, U.S. marketers will spend $3.08 To spend your marketing dollars most efficiently, you need to find the sites your target market frequents. © 2011 WordStream, Inc.

Shoppers 107
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Modern B2B Lead Generation – 5 Key Areas to Manage

Adobe Experience Cloud Blog

Without it, most marketers would quickly see a drop in engagement and the number of leads they generate. However, not all content is created equal, so it’s important to generate focused content based on the needs and wants of your target market, as opposed to dealing in generic topics designed for a broad industry audience.

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Go Local: 6 Ways to Get International B2B Marketing Right

Adobe Experience Cloud Blog

Marketo expanded into Europe last year, with an integrated marketing campaign that saw us increase our EMEA customer base by more than 200% in 12 months. That in turn was a major factor in our 130% global revenue growth in 2011 – so we’re pretty happy with what we achieved. The International Marketing Handbook. How did we do it?

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What is a Marketing Strategy and How Do I Get One 2 :: Small.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

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5 B2B Marketing Tips for Using Press Releases

Adobe Experience Cloud Blog

It’s one thing to get thousands of hits on a video, for example, but if the viewers don’t fit your target market, you are likely wasting resources. Update your email marketing strategiesTargeted email marketing is still a B2B favorite. To see Marketo’s own press releases, visit our News Center.

PR 109
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An Introduction to Vertical Social Networks

Buffer Marketing

In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. Source Because users need to sign up with a verifiable home address, brands with a hyperlocal focus or marketing strategy have a lot of opportunities with Nextdoor.

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11 Content Curation and Collaboration Tools to Save You Time

Content Marketing Institute

Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Without #content curation, your company’s content marketers will be suffering from burnout. Since its 2011 launch, Scoop.it! Click To Tweet. TweetsFromPawan Click To Tweet. Curata’s specialty is personalization.