Remove 2011 Remove Promotion Remove Target Market
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Why B2B Companies Should Use Foursquare

Adobe Experience Cloud Blog

Consider some of these statistics: A recent 2011 Robert Half Technology study interviewed 1400 CIOs (chief information officers) of companies with over 100 employees. Collect Information On Your Target Market. 51% of companies permit access for business purposes only (up from 19% in 2009).

Energy 129
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Target Creates a Community: #PhillipLimForTarget

Adobe Experience Cloud Blog

Target knows that their community is on social media, so they’ve learned how to use Twitter to their advantage. In 2011, Target’s collaboration with Missoni sold out in three days, crashing Target’s website with online traffic comparable to Black Friday or Cyber Monday.

Fashion 134
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5 B2B Marketing Tips for Using Press Releases

Adobe Experience Cloud Blog

It’s one thing to get thousands of hits on a video, for example, but if the viewers don’t fit your target market, you are likely wasting resources. Update your email marketing strategies – Targeted email marketing is still a B2B favorite. To see Marketo’s own press releases, visit our News Center.

PR 109
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An Introduction to Vertical Social Networks

Buffer Marketing

Go beyond “promotion” The most effective way to use a vertical network is to be a part of the community by joining conversations and providing valuable content. This doesn’t mean that businesses can’t use these platforms to market their products – they just have to be strategic in how they do so.

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10 Ways to Establish Yourself as an Industry Thought Leader

Hubspot Marketing

It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Once you've secured speaking engagements, always be sure to make your presentations as educational and non-promotional as possible to achieve maximum credibility.

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11 Content Curation and Collaboration Tools to Save You Time

Content Marketing Institute

Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Without #content curation, your company’s content marketers will be suffering from burnout. Since its 2011 launch, Scoop.it!

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Marketing

In 2011, they took out a full-page ad in the New York Times emblazoned with the headline, “Don’t buy this jacket.” Make your sale invite-only For certain target markets, exclusivity makes sense. They even closed their stores and sent their employees home.