2012 CMO Transform 
Adobe Experience Cloud Blog
MARCH 26, 2019
Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.
Marketing Insider Group
JUNE 29, 2020
Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock.
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Marketing Insider Group
OCTOBER 13, 2011
As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. The survey interviewed more than 1,700 CMOs from 64 countries to gather insights into the forces changing the marketing and business landscape.
The CMO Survey
SEPTEMBER 17, 2018
Recently, we had the privilege of interviewing Adobe CMO Ann Lewnes about the role of marketing in this transition. Ann Lewnes, Adobe CMO 1. Be fearless about taking risks Lewnes joined Adobe as CMO in 2006. We had a thirst for massive change and risk, recalled Lewnes about the early days of the transformation.
Adobe Experience Cloud Blog
MARCH 7, 2017
I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. They’ll explain how digital transformation is core to being able to deliver meaningful experiences that feel real and human and are built on trust. A new way to brand your marketing.
The CMO Survey
APRIL 19, 2019
The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. We suspect looming economic uncertainty, increased competition, and the opportunities/threats associated with digital transformation lie at the heart of this challenge. Marketing penetration remains a top priority for CMOs.
Marketing Insider Group
JUNE 7, 2012
In 2012, their State of Inbound Marketing report declared that inbound leads cost 61% less than traditional outbound. Hubspot: It’s Time to Transform Your Marketing. Forrester: CMO Mandate: Adapt or Perish. He continued, “and the difference is significant and quantifiable!”. But don’t just take his word for it.
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